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Apple Inc. (AAPL) Major iMac Update to Help Save PCs from Death

Apple Inc. Mac Update

Apple Inc. is planning a major update to its iMac line of PCs says a new report. The move couldn’t come at a better time. Mac sales are on an uptrend around the world as PC sales remain sluggish, but the firm is still behind Lenovo, the world’s biggest PC maker.

Apple Inc. Mac Update

A report from research firm Canalys on Thursday August 6 showed that Lenovo sold 16 million PCs in the second quarter. Canalys takes tablet numbers into account in its total PC market figures. That means that Apple, which sold 10.9m iPads in the second quarter, came in second with a total of 15.5m units sold including both tablets and Macs.

Apple plans for a Mac surge

Apple  fell behind Lenovo in the second quarter because of severe weakness in iPad sales. The firm’s Mac sales were up 5 percent year on year, and many reports have shown that the firm’s PC segment is the strongest performer across the globe.

Ming Chu Kup of KGI Securites said, in a report published on August 3, that Apple is planning a major refresh of its iMac lineup later on this year. The iMac is Apple’s major desktop offering, and is popular with schools and those working with design software.

Kuo says that though the outward look of the iMac will remain the same, the PC will get a major boost in specs. Those boosts include a change in the screens on the desktop PCs as well as faster processors. The screen chemistry will change, according to KGI, in order to make colors appear more vibrant on the panels.

Apple hasn’t done a real update to the iMac range since August of 2013. The change may give a boost to demand for the desktop at a key time for the firm. With tablet sales falling, Apple needs something to spur growth outside of the iPhone.

Tim Coulling, who wrote the report for Canalys, said that “Lenovo is in a stronger position than Apple to cement its lead in the market.” Apple’s place in the global PC market won’t matter much to those with shares. The firm’s Macs, which sell for $1,000 and above, bring in much more profit than the Lenovo business.

Apple Mac business continues growth

Though there were worries on the release of the iPad that the Mac business would soon go away, the business has gone from strength to strength at Apple . New offerings, like the firm’s 12-inch Macbook, might actually be eating into sales of the iPad as users forgo a tablet upgrade to get their hands on a better PC.

The new Mac upgrade, which may be followed by heavy upgrades to the firm’s MacBook Air and MacBook Pro notebook line, may spur sales even higher.

If the iPad market keeps slowing, however, Apple isn’t likely to overtake Lenovo at the top of the Mr. Coulling’s PC market tracker any time soon. Apple may be just 500,000 units behind, but Mr. Coulling reckons that “Apple is heavily reliant on worldwide iPad shipments,” which were 70 percent of sales in the second quarter.

Lenovo, with its more balanced sales mix, is likely to stay ahead for the time being.

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