Apple Inc. (AAPL), Google Inc (GOOGL) Aren’t Making A Dent in Music StreamingAuthor: Victor AlagbeLast Updated: March 12, 2020 Apple Inc. is blazing through the music streaming space at a fast pace as the streaming wars continue. A new report shows that Apple Music has made 10M users in the first month of its debut. HITS Daily Double provides insight into the adoption numbers of Apple music based on figures provided by anonymous sources among major music labels.People might debate the truth behind the adoption numbers, but 10M users in a month is not too big for Apple to achieve. For one, Apple’s CEO, Tim Cook revealed during the firm’s recent earnings call that “millions and millions” of people have started Apple Music’s 3-month trial.Others might say that 10M users is nothing compared to Spotify’s 75M total active users and Pandora’s 79.4M total active users. The fact is that Apple Music uses a paid subscription model; hence, Apple might have 10M paying users after the 3-month trial ends.In contrast, Spotify has 20M paying users, Pandora has 3.8M paying users and Google Play Music has 817,000 paying users. If Apple music retains only 50% of people on trial in the first month, it would have 5M paying users by the fourth month after its launch.Google Undermines AppleIn another news, Google seems to be keen on making sure that Apple doesn’t succeed in its foray into the music streaming market. Yesterday, news broke that Google and Samsung now have a deal to offer six-month free trial on Google Play Music on Samsung devices to challenge Apple’s three-month free trial.Today, TechCrunch reported that Google seems to be keeping Apple Music out of search results in Google Search for music tracks. When you search for a track, Google’s ad unit, “Listen Now” which is still being tested will provide you with links for streaming that track. TechCrunch notes that the search results from Listen Now features links from Google Play, Spotify, and Amazon, but not Apple Music.Apple might not really need Google’s help is marketing its streaming service, but a move by Google to fence Apple out of search results speak volumes about the rivalry.Amazon Launches Music Service in UKWhile Apple, Google , and Spotify are busy tearing themselves apart, Amazon is gaining ground in Europe. Latest news shows that Amazon has launched its Amazon Prime Music Service in the UK. Amazon Prime Members will now have access to Prime Music as part of their £79 annual fee.Apple Music and Spotify are available in UK for £120 per year, but all that you’ll get is the ability to stream music. For £79 per year on Amazon Prime, members have access to Prime Instant Video, Prime Now, Kindle Lending Library, Cloud Drive, and Prime Music.