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Apple Inc. (NASDAQ:AAPL) Gets Personal Without Prying in iOS 9

Tim_Cook Apple Inc music

Apple Inc. is set to release its latest OS today. iOS 9 will be available to every Apple device from the recently released iPhone 6S and iPhone 6S Plus to the ancient iPhone 4S today. Apple users don’t delay in upgrading to new iOS versions.

When the iOS 8 was first launched, about 90% of Apple devices were running on iOS 7. Data on the App Store Support page shows that a massive 87% of Apple mobile devices are now running on iOS8. 11% of Apple devices run on iOS 7 and 2% run on older operating systems.

Tim_Cook Apple Inc music

Now, the firm places the adoption of iOS 8 at 81% and the expectant air in the tech space suggests that there will be massive upgrade to iOS 9. The iOS 9 is giant upgrade from the previous iOS 8 with its revamped UI, smarter Siri, News App, multitasking features for iPad, Transit Data for Maps and a more personal service for users. Of course, iOS 9 boasts better privacy features, but the question is how well can Apple combine its privacy-centric OS with its need for data?

Merging Privacy and the need for Data

A Wall Street Journal report has tried to explore Apple’s plan to deliver a smarter iOS 9 without laying hands on user data. Apple considers itself a crusader for user privacy in the tech space, and privacy was a major theme during its WWDC 2015 that held in June. Earlier this year, Tim Cook  said there’s no reason tech firms (read Google) should force users to choose between privacy and security.

It is no longer news that Apple doesn’t want to mine user data, sell it to advertisers, or monetize the data the same way Google does. Tim Cook says, Apple doesn’t want your data unlike firms that are “gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”

Apple goes Personal without Prying

With iOS 9, Apple looks through your phone to collate the data that it needs to offer personal services. However, the data won’t leave your phone. If you need a service that requires the Internet, the connection is made anonymously as iOS 9 shows you as a random ID.

More so, Siri won’t keep your data because everything she learns about you is linked to a random ID that you can wipe when you reset your Apple devices. In essence, data on your habits, patterns, and things that interest you is locked down on your phone (iPhones are encrypted) and you don’t have to worry about snooping ads.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.