Apple Inc. is Samsung’s arch-rival, and the Korean firm has proved it again. Samsung has come up with new devices under the Galaxy range, and it wants those devices to reach a maximum number of users, especially the ones using the iPhone. So, in order to woo them, the Korean firm has come up with a new plan under which the iPhone users will get a chance to try out the latest Samsung devices, the Korean firm said on Friday.
Samsung needs to poach iPhone users
Devices under the test drive are Galaxy S6 Edge+ with a curved display and Galaxy Note 5 with a jumbo sized screen. The test-drive will last for 30-days, and during this period the firm will offer the trial device with a free data plan. There would be no obligations from the user’s side to buy the device, and the offer will work with several carriers.
It’s not very clear for now how many iPhone users will actually opt for this program. A similar program was carried by T-Mobile under which the users were allowed to take an iPhone 5S device out for a week, but it was not as big a success as was expected, Current Analysis analyst, Avi Greengart told CNET.
A win for Apple, means a loss for Samsung
Samsung lost a considerable amount of market share in the 2Q as the excitement over smartphones wanes. The program has been introduced by the firm with a hope to boosting its sagging sales as customers are getting diverted towards the premium iPhone devices and the budget phones from Chinese manufacturers like Huawei and Xioami.
In the 2Q, Apple saw a jump in its market share at Samsung’s expense, market researcher Gartner said in its recent report. Apple sales jumped 36% in the 2Q to 48m units while the sales for Samsung was down by 5.3% to 72m. The market share for the US firm rose from 12% to 14.6% on YoY basis while for the Korean firm Samsung, it was a drop from 26% to 21.9%.
“Apple’s double-digit growth in the high-end segment continued to negatively impact its rivals’ premium phone sales and profit margins,” Gartner said in the report.
Apple’s big screen devices – iPhone 6 and iPhone 6 Plus – are the main reason for Samsung’s loss as those devices were a good match for Samsung’s Galaxy range of phones.