Apple Inc. (NASDAQ:AAPL)’s new iPhone 7 will be missing something. It was reported that the tech titan would be killing off the headphone jack on its new smartphone model, sources said at the time. The move would replace the audio jack with a Lightning to 3.5mm dongle. It still hasn’t been confirmed by the firm and the reasons for it are still unclear. So why is Apple dumping the headphone jack?
Apple Inc.’s Reasoning to Dump the Audio Jack
Analysts, pundits and observers have often pondered as to why the tech giant would remove the audio jack. The move even has some tech executives making light of the situation. But the question is: why?
According to PC Magazine, the reason could be as simple as Apple wanting to be contrarian.
Alluding to its history, Apple has regularly done things differently. And these moves have paid off, and prompted many other brands to adopt similar strategies. Everything from converting from a floppy disk to a “rotating storage medium,” from the hard shell to a CD-ROM drive, this company always does something different.
In this case, the tech publication’s Tim Bajarin notes, Apple wants to steer the tech industry to wireless everything: headsets, communications and even charging. Wireless is gradually becoming the norm, and the price-tag is coming down as well. But if the company was to adopt this type of tech then wireless will certainly surge in popularity.
Therefore, since consumers will rush to everything wireless, iPhone users will need the Lightning adapter. With this, the world will become a place where everyone has wireless audio capabilities, wireless charging features and wireless communications devices.
Anyone who has made a joke at Apple’s expense will be the ones laughing last. One day, they will be the ones to adopt a similar strategy and incorporate wireless everything into their business models.
Apple Inc. Going Waterproof
Aside from the elimination of the headphone jack, Apple is heading into another direction: waterproof.
Although it has been rumored for quite sometime that the next-generation iPhone could be waterproof, new reports suggest that Apple will actually make that plunge.
According to a newly released Apple patent, the tech behemoth received a patent by the U.S. Patent and Trademark Office that would confirm Apple’s intentions of waterproof or water-resistant technology. Moreover, the patent sheds light on editing tools for underwater photography. This means your underwater pictures could be high-quality and alluring.
Despite the buzz that the patents are generating, not everyone is impressed or optimistic.
OppenheimerFunds senior analyst Andrew Uerkwitz wrote in an August report that it’s “unlikely to either drive enough existing users to upgrade sooner or attract more switchers than before from Android devices.”
Apple is scheduled to announce the iPhone 7 next month.
Previous editions of the smartphone, like the iPhone 6S, are not waterproof. However, CNN recently conducted an experiment by dunking the iPhone in a vase of water. The mobile device operated underwater and functioned for roughly 10 minutes. It eventually died.
Waterproof, no headphone jack and virtual reality. The next couple of generations of the iPhone shall be very interesting to say the least.