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Apple Inc. (AAPL) Clones Keep Exerting Pressure

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Apple Inc. ’s MacBook known for its slim design will soon have a rival from LG. The Korean firm recently introduced a new Android tablet – the G Pad X 10.1 – and is on the way to introduce a new “super phone” apparently, says a report from ZDNet. LG plans of introducing its first line of ultra-thin and light laptop in the U.S. in a hope to challenge Apple’s MacBook Air.

Apple Inc. Faces Google Inc in search

To challenge MacBook Air

LG will be introducing the notebooks in two sizes – 13-inch and 14-inch. The new line of laptops from LG has been dubbed as Gram as both the notebooks weigh under a kilogram. Actually, each model scales at just 980 grams or 2.16 pounds, says ZDNet. In comparison, the 13-inch MacBook Air weigh 2.96 pounds while the 11-inch version is a few ounces heavier than the Grams. The latest model of MacBook Air has a 12-inch display and weighs 2.03 pounds.

LG made use of a magnesium alloy chassis in the Gram. The build quality is found to be a bit lacking claim some of the early hands-ons. This is due to the use of plastic for some of the hardware parts, says ZDNet. Despite this, the Gram’s are equipped with decent specs and make use of either Intel Core i5 or i7 Broadwell processors.

LG’s new gadgets feature 8GB RAM, 1,920×1080 IPS screens while MacBook Air has a 1440×900 display. LG’s Gram comes with 64-bit Windows 10 Home edition, and either 128GB or 256GB SSDs. The 13-inch Gram is available in white color while the two 14-inch versions come with a champagne gold-colored exterior.

Xiaomi to take on Apple in laptops

Along with LG, Xiaomi is also working to challenge Apple Inc. in the laptop segment. Xiaomi plans of introducing its first laptop early next year, claims Bloomberg citing people familiar with the matter. With this, the Chinese firm will open a new front in its battle against Apple and Lenovo. Xiaomi’s notebook will go on sale in the Q1 itself, and will compete with the existing premium laptops such as Apple MacBook Air and ThinkPad from Lenovo.

Xiaomi has been in talks with Samsung for the supply of memory chips, and Bloomberg reports the initial agreement might extend to providing displays as well. With Xiaomi entering the PC business, additional cost pressures will be brought against the industry leaders Lenovo, HP and Apple Inc. .

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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