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Apple Inc. (NASDAQ:AAPL) Needs Third Parties to Boost Sales

Apple Inc. (NASDAQ:AAPL iPAd Pro

Apple Inc. is working hard to make the iPad reach wider to take the advantage of a lucrative business-app marketplace, says a report from The Wall Street Journal. The report says that the iPhone maker has partnered with more than 40 companies to make its iPad more useful for the enterprises.

Apple Inc. (NASDAQ:AAPL iPAd Pro

Making iPad more useful for business

Apple has approached a few small businesses including an accounting firm Xero for providing optimum training to its internal business specialists. In March also the company invited the partner firms to take part in its sales conference, which is only open to Apple employees.

At the conference, Apple offered suggestions to the business app makers over how to make their software more refined. Apple wants to develop a more integrated ecosystem around the iPad for which it is encouraging the partner developers to design apps that are more useful and easy to use.

With the help of its new small partner firms, Apple hopes to reach out to a fresh untapped new customer base.

In a separate case, owner of a skin care brand visited an Apple Store for buying a Mac with a hope that the device would help her business run smoothly. She was then invited to a workshop, where several third-party firms and a small-number of retailers pitched her iPad- based solutions.

This effort from Apple is not related to the IBM deal, which was announced last July.

Apple iPad Mini to get big update

When Apple refreshed its iPad Mini device last time, it simply gave it a Touch ID sensor, but now it is expected that the firm will give the device a worthy hardware update in 2015.

According to 9to5 Mac, the clue regarding the update comes from the resource files for the Safari browser in OS X El Capitan, showing split screen views in the browser. The new iPad Mini 4 would come with more memory and a better processor, which could be similar to that of the iPad Air 2, says the report.

Apple iPad sales are going down after as users now prefer phablets and thin-and-light laptops. For the June quarter, Apple sold only 10.9m iPad units, down 18% from last year. By partnering with new firms and making the iPad more useful to business, along with the new iPad Mini, Apple will be hoping to reverse its declining iPad sales.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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