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Apple Inc. (AAPL) Boss Cook Misses the Steve Jobs Effect

Apple Inc. Steve Jobs

Apple Inc. can’t seem to get out of the shadows of the iconic Steve Jobs and the firm is in the spotlights again in view of recent film portrayals of Steve Jobs and his time at Apple. CEO Tim Cook in an interview on the Late Show with Stephen Colbert yesterday responded in defense of Steve Jobs as most of the films about his life were focused on the negatives, which were of off course overblown and exaggerated.

Apple Inc. Steve Jobs

Tim Cook took over the reins of Apple in 2011 in the last few months before Job’s demise; before then, he worked with Steve Jobs as a senior executive for about 13 years. In essence, Tim Cook is one of the few people who can give a full first-person account of the type of person Steve Jobs was. Cook says he hasn’t dignified the said films by watching them, but he describes most of the films made about Jobs as “Opportunistic”.

Steve Jobs was a Visionary

Tim Cook describes Jobs as someone that inspires you to do your best work. The world might not agree of the “coolness” of his methods, but Tim Cook admits that his methods got the job done. He says, “the Steve I knew was an amazing human being… He was a joy to work with, I love him, and I miss him every day. I think a lot of people are trying to be opportunistic and I hate this. It’s not a great part of our world.”

He also describes the visionary in Steve Jobs when he said, “He’s someone that you wanted to do your best work for He invented things that I think other people could not. He solved things other people could not. He had this uncanny ability to see around the corner and to describe to the future.”

Steve Jobs was indeed a visionary and the Apple story would have been wildly different if he hadn’t returned to the firm in 1996. Apple has gone on to achieve some legendary records under Steve Jobs. I

n 1998, the firm released the iMac, which became the fastest-selling PC ever. In 2001, the firm changed music with the iPod and launching the iTunes music store in 2003 boosted legal music downloads. The iPhone was debuted in 2007 as the first smartphone with a touchscreen and no keyboard. Apple unveiled the iPad in 2010 –a product that created its own demand.

Apple without Jobs is not as visionary

Apple has grown to greater heights after the demise of Steve Jobs. It became the most valuable firm, reported the most profitable quarter ever, and it has more cash reserves than the U.S. treasury. All of these make Apple a great stock for investors. However, Apple has not been able to deliver a truly new product in the last four years. iPhones and iPads have gotten slimmer, bigger, and faster. The jury is still out on the Apple Watch. Perhaps the Apple car will do the trick.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.

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