Apple Inc is growing consumer confidence by assuring the public that it cares about its users’ privacy. The tech firm updated its privacy site earlier this week. On the site, the iPhone maker placed new information about how it collects and handles user data for new iOS components.
The update comes as the scandals around privacy in the modern day go on the rise. Mobile devices and apps have become gold mines for personal data. Major tech entities and social platforms have all faced heated controversy over the privacy concerns of their users. The likes of Google, Microsoft and Facebook among many others have faced personal data issues.
Apple Inc Sells Products, Not Personal Data
The privacy update reassures the public of the firm’s ethical take on user data. It sells products and not personal info. The update came with a letter for firm CEO Tim Cook. In it Cook explains the firm’s priority to safeguard its users.
“We don’t build a profile based on your email content or web browsing habits, we don’t monetize the information you store on your iPhone or in iCloud,” Cook writes. “And we don’t read your email or your messages to get information to market to you,”he added.
Updates like these grow more and more relevant as digital tools and services fill our lives. As digital advertising grows more lucrative, entities (even those we’d like to trust) tend to violate user privacy for financial gains.
In the 60-page iOS 9 security update, Apple says that it believes entities should own up to making sure their security features work. In the site’s commentary on Apple Maps, the firm assured that it is unlike its rivals.
“Other companies try to build a profile about you using a complete history of everywhere you’ve been,” Apple writes, taking a slight jab at Google. “usually because they’re targeting you for advertisers. Since our business doesn’t depend on advertising, we have no interest in doing this – and we couldn’t even if we wanted to.”
New iOS, New Concerns
Apple addressed iOS 9 and the new privacy concerns that could arise from the system’s new features. Among these was the News app. Aside from being a news outlet, the app takes note of what users read and suggests stories accordingly. It is not entirely without targeted ads either.
But Apple reminds its users that they are able to enable limited ad tracking. They can also reset their their profiles whenever they wish.
The update covers everything from how the firm’s digital tools handle data to how it deals with government requests. It is very much the same as last year’s, though. Last year’s update was issued in the heat of celebrity nudes being leaked off Apple’s iCloud.
On encryption, Apple Inc writes: “We’re committed to using powerful encryption because you should know the data on your device and the information you share is with others is protected.”