Apple Inc. (AAPL) CEO Tim Cook Attends Super Bowl. Was It Personal Or Professional?

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Apple Inc. CEO Tim Cook made an appearance at the Super Bowl 50 on Sunday with Eddy Cue, who is his head of Internet endeavors. Cooks appearance at the event comes at a time, when there are several reports claiming that the company seeks to stream NFL games.

Securing streaming rights and Cook’s visit related?

Daily Mail stated that there were a number of celebrities present at the event among whom Apple executives sat next to each other in the stands. The event was hosted in Santa Clara, California, and it takes just 30 minutes to reach there from Apple’s Cupertino headquarters, suggesting the duo had no troubles going to the event. Apple sponsored the game’s host committee.

Apple, Inc (AAPL) Tim Cook

Several companies are bidding for the streaming rights to the NFL’s Thursday night games, and allegedly Apple is one among them. Amazon, Google and Verizon are the other interested parties. Any deals could be non-exclusive.

How Apple Inc. will stream the games is not clear for now, but it is possible that it will offer access through its rumored streaming TV service. This service has been delayed since long owing to problems in securing content. There are chances it could potentially make a debut in September alongside new iPhones.

Apple CEO stirs up a brief firestorm

Cook’s appearance on Super Bowl also generated a brief firestorm, for a totally different reason. Cook uploaded a blurry photo at the end of the game. After Cook posted an image of the Denver Broncos’ celebrations to Twitter, social media was all a-flutter on Sunday. The image was not the most perfect, and was not very different from the thousands of pictures that excited fans and onlookers from Levi’s Stadium in Santa Clara, California must have posted.

Many of the comments compared it to Apple Inc. ’s ‘Shot on iPhone’ ad campaign, which portrays the iPhone camera good enough to match a professional DSLR. Many mocked that Cook’s latest effort may not make the billboards.

It was natural that some Twitterati could not believe their eyes. Some wanted to add the line ‘Shot on iPhone 7’ to the pic. One of the comment read, “Uh… Is the message here that iPhones take terrible photos of important moments?! Because that really seems to be the msg here.” One user even said, “Someone get him a Samsung S6 edge plus or LG G4.”

It is not sure whether an iPhone was used to take the photograph, but many assume that this is the case. There has been no comment from Apple on this.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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