Millions of iPhone users will have to find another place to rest their thumbs. If rumors are to be believed, Apple Inc. is working on a new iPhone model without a Home Button.
A report published in Bloomberg suggests that the tech giant will completely revamp the Home Button in its 2017 flagship smartphone, which will be called the iPhone 8. In wake of declining iPhone sales, it has become very important for the tech behemoth to introduce new features and functionality so users love to upgrade.
Chuck Jones writes in Forbes that the main concern about Apple is how the iPhone versions will sell in the future. “Will the company be able to add enough features and functionality that current owners will want to upgrade? Will Android users switch? Will feature phone users buy Apple vs. Android?,” he writes in a blog post. Jones, who owns shares in Apple, adds that a longer term concern is that “will another company introduce something that changes the landscape like Apple did to Blackberry.”
How Is Apple Redesigning iPhone 8
According to the Bloomberg report, Apple will eliminate its ionic Home Button in the iPhone 8 and the company is working on a new design. The tech giant wants to focus “more heavily on the display by removing the Home button,” Bloomberg reported, citing a person familiar with the matter.
In absence of a Home button, what kind of functionality Apple is adding to the iPhone 8? According to a report published in Forbes, there’s still no idea what technology will replace the Home button in the iPhone 8. The report suggests that the company would need to develop touch and display driver integration (TDDI) chips with “integrated fingerprint sensors.”
In addition, Apple Inc. is reshaping the next year iPhone with a glass chassis instead of aluminum. In one of the iPhone 8 models, the company may add a full curved glass case on the front with an AMOLED edge-to-edge display similar to the Galaxy S7 Edge, Nikkei Asian Review reported. The interesting point here is that Samsung might be supplying the curved OLED displays for the iPhone 8.
Other iPhone 8 rumors include wireless charging and biometric features like facial recognition or an iris scanner.
iPhone and Investors
Investors appear to be getting seriously concerned about the falling iPhone sales. The company sold 40.4 million iPhone units in the third quarter, versus 47.5 million units sold last year. The iPhone revenue in the third quarter decreased 23.6% year over year.
Analysts have mixed views about the new iPhone. A report published in Motley Fool suggests that investor expectations are low for the iPhone 7. In a note to investors, Piper Jaffray analyst Gene Munster pointed out that low expectations poses a buying opportunity. The analyst believes that low expectations means there’s upside potential for the stock if the refreshed iPhone 7 attracts more users than expected. He believes that “any unexpected announcements or features could help propel shares of AAPL higher.”
Will iPhone 7 Impress Market
Some analysts believe that customers will be skipping the iPhone 7 and wait for the iPhone 8, which may come with virtual and augmented reality technology. The Wall Street is excited to see what changes the company has made in the newest models. The iPhone 7 is expected to be revealed on September 7.
According to the reports, the iPhone 7 will come without a 3.5mm headphone jack. Users will use the Lightning port for headphones in the iPhone 7. Reports suggested that the iPhone 7 will be similar to the iPhone 6s in design, but will feature a faster processor, a dual lens camera system, re-designed pressure-sensitive home button, higher battery capacity, and 3GB of RAM, 32GB as the base storage.
Disclaimer: The above should not be considered or construed as individualized or specific investment advice. Do your own research and consult a professional, if necessary, before making investment decisions. Nadeem owns no Apple shares.