Amazon.com (AMZN) Picks Fight With Nike, Launches Workout Apparel Line

Amazon.com (AMZN) Amazon

Amazon.com, Inc. is launching its workout apparel in a bid to challenge Nike and Under Armour in the sportswear market, Recode reported.

The e-commerce giant has quietly developed its own brands of suits, dresses and shoes. It could also launch yoga pants and running tights brands, according to the report.

Amazon Workout Apparel

The online retailer is planning to develop its own workout apparel as it bets on the private-label clothing business, Recode reported, citing several online job listings published by the company in December 2016.

Amazon is looking for brand manager. In a series of jobs postings, the company said that it needs candidates “to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer valued innovation.”

Entering activewear on Google shows ads of yoga pants and running tights from brands like Victoria’s Secret, Adidas, Nike and Under Armour. So, it’s safe to assume that the company is also planning to launch yoga pants and running tights.

Amazon.com, Inc. has been working to build its own clothing brands. Last year, it the e-commerce store quietly unveiled at least eight of its own clothing brands including a women’s label called Society New York and a kids clothing line dubbed Scout & Ro. Most recently, the company launched a men’s buttoned-down shirt brand Buttoned Down that sells dress shirts starting at $39. Only Amazon Prime members can buy those shirts.

According to the report, CEO Jeff Bezos is personally interested in the private-label clothing project. He told Fortune last year in an interview: “I think there’s so much opportunity for invention there.”

The e-commerce company is also bullish on grocery stores business. It plans to open more than 2,000 self-branded grocery stores over the next years, according to the reports. The megastore is exploring at least three brick-and-mortar formats. One of those formats is Amazon Go, a type of store offering a checkout-free shopping experience.

Amazon Spending Big Money on Fulfillment Network

Amazon.com, Inc. is heavily investing on fulfillment centers and Prime Video to support future revenue growth.

Amazon.com Inc (NASDAQ:AMZN)

The e-commerce giant posted lower-than-expected quarterly profit for the third quarter of 2016 as well as provided a disappointing revenue forecast for the fourth quarter of 2016. The company is expected to post $0 profit in the fourth quarter.

During the second-quarter earnings call, the company’s CFO Brian Olsavsky told analysts that they would ramp up its fulfillment network openings. The online store opened 18 new fulfillment centers in the third quarter and five more centers in the fourth quarter last year. The company was looking to build 26 new centers in 2016, versus 14 centers built in 2015.

In 2016, Amazon also launched its first-ever branded cargo plane named the Amazon One. The Boeing 767-300 plane is part of 40 cargo airplanes that the company leased from Atlas Air and ATSG in order to strengthen its delivery network.

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Adam Green is an experienced writer and fintech enthusiast. He he worked with LearnBonds.com since 2019 and covers a range of areas including: personal finance, savings, bonds and taxes.


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