Amazon.com, Inc. has announced that Echo has added support for Spotify Premium users. Amazon’s Echo is a smart home speaker that can help users with a number of tasks. The 9.25-inch Bluetooth speaker is cloud-connected and responds to voice commands that begin with the speaker’s name, Alexa.
Some of the things you can already do with Echo include reading Audible books out loud, ordering pizza, and getting news, sports, weather, and traffic. After the initial setup over a smartphone, Echo only needs an internet connection to work.
Members of steaming music service Spotify Premium only need to sign into their account using the Alexa app on Android or iOS and then give the appropriate voice commands. The service will only be available to U.S. subscribers at first, but it could be added to other markets in the future.
Amazon has not released sales figures for the $180 Echo, but Amazon Alexa Director Toni Reid said in a statement that Spotify was one of its users’ top requests:
“Now playing your favorite music from Spotify is as easy as asking Alexa. Music is one of the most popular features on Amazon Echo, and Spotify has been one of the most requested services, so we’re excited to bring it to our customers today.”
Echo will also include Spotify Connect to provide a seamless move from home listening to on-the-go enjoyment. When you get out of your car and walk inside your house, you can pick up right where you left off in the song.
Although users could play music from Spotify on Echo before now, it had to be done using Bluetooth because it did not have direct device support.
Amazon.com, Inc. has big plans for Echo
When you compare Spotify’s library of 30 million songs to Amazon Prime Music’s list of “more than a million” songs, it’s easy to see just how big this will be for music lovers. Spotify is the first of the major streaming music services to gain Echo support and it may not be the last.
This is more than just good news for Spotify users. It’s a strong sign that Amazon is trying to position Echo as a more open-ended platform. After all, Spotify is technically a competitor to the Amazon Prime Music service, even if it does offer a lot more songs.
Last week came the news that users can order a Domino’s pizza using Echo.
Spotify could see a jump in Premium subscribers
The move is expected to boost sales of Echo, but Spotify also has a lot to gain. The ability to stream to Echo could inspire lots of free Spotify users – especially those who already have an Echo – to upgrade to the paid Premium tier.
Spotify’s Premium tier currently costs $9.99 a month and includes offline playback and high-quality audio without any ads. As the service faces strong competition from Google and Apple, joining forces with Amazon should help it maintain its position as the streaming music service with the most active users. There is little difference between the basic catalogs offered by the various services, so this is one way that Spotify can set itself apart.