Amazon.com, Inc. (AMZN) to Open a Real Life Store, (In Your Kitchen)Author: Victor AlagbeLast Updated: March 12, 2020 Amazon.com, Inc. is the leading online retailer in the United States and probably globally and the firm doesn’t want the status quo to change. Amazon is consistent in the roll out of innovations that that will maintain its dominance in the online retail space. One of such recent strategic moves is the roll out of Dash buttons for one-touch ordering of everyday items.Meet the Dash ButtonsAmazon started the concept of one-click ordering on its website, and now you can have one-click orders right there in your home with Dash Button. The firm announced Dash Button on March 31 in what appeared to be an April Fools’ joke that came ahead of schedule.However, the testing of the buttons continued with some invited Amazon Prime customers. Amazon is convinced that the Dash Button will make a whole lot of sense for consumers and the buttons are now available for Prime members at $5.The Dash Button is a simple wireless device with an adhesive backing that orders a product for delivery to your home address. The idea is that you’ll stick Dash Buttons for everyday items such as milk, toiletries, and laundry detergent so that you don’t run out of supplies.Say you want to do the laundry and notice that the laundry detergent is almost finished; you’ll most likely make a mental note to order laundry detergent and forget to place the order until the next time you want to do the laundry.With the Dash Buttons, you’ll just press the button when you observe that you are running out of laundry detergent and the order is already placed. It connects with your home wireless network; send a notification to your phone and you can select brands and quantity from the app.Making Prime More ExcitingAmazon Prime is its $99 membership service that offers a number of perks not available to non-members. Some of the benefits available to Prime members include a free two-day shipping on eligible purchases, free same-day delivery in eligible zip codes, and unlimited streaming of movies and TV shows with Prime Instant Video.Members also have access to Kindle Owners Lending Library, Prime Music, Prime Photos – all for $99 per year. Now Amazon makes one-touch orders available on Prime with Dash Buttons.Outside of Prime, you’ll need to pay for a separate service such as Netflix to stream movies. You’ll pay for Spotify to stream music. Pay to save your pictures in iCloud, and then wait until your shipments arrive after many days when you shop on Amazon.All the perks that are bundled into Amazon’s Prime membership will surely increase the user base of the service. In addition, the perks sets Amazon apart as a player in a league of its own in comparison to upstarts such as Jet.com that wants to compete on price alone.