Amazon.com Inc. (AMZN) Takes Virtual Shopping To A New Level With Dash Buttons

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Amazon.com, Inc. (NASDAQ:AMZN) seems to be taking the concept of online shopping even further by giving the user an experience that will glue them to the site. The company launched a new feature called Dash buttons on Tuesday. These buttons enable virtual shoppers to purchase everyday household items and commonly needed things in the home, with just a click of the dash button.


Not an April Fools’ Prank

A lot of the shoppers who are seeing these buttons today are thinking it’s an April fool day’s prank by Amazon, but it is not. The Dash Buttons are real and they are more like the successors of Dash Remote, which was launched by the company in 2014. The Remote enabled the shoppers to buy things through just the voice commands or by simply scanning the required items.

Re-Ordering Made Simpler

The idea behind this concept of Dash Button is that it enables the users to simply put the Dash Button at places where they consider that re-ordering takes place more often. For example, one may attach a Dash Button to the Electronic Iron or Dishwasher or anything else. Thereby, one may simply click this button and re-order the brand that they had chosen earlier, once again.

It is completely in the hands of virtual shoppers to control the products or household items that they wish to re-order rapidly without wasting time. This feature will be highly useful for the Amazon apps on the smartphones, where the shoppers just need to press the Dash Button to re-order. Once the shopper has placed his order, a notification shall be sent to the smartphone.

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But what happens when you press the button by mistake? Amazon allows the users to cancel this order as well.

Dash Buttons Available to Prime Members Right Now

As of now, these buttons have been made accessible only to a few of the Prime Members in the U.S. By introduction of these Dash Buttons, Amazon has definitely found an excellent way to eliminate the bridge between real-world sales and the digital world. This will surely lure virtual shoppers.

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Ruchi Gupta

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