Amazon.com, Inc. (NASDAQ:AMZN) released new details this week about the drone delivery service it plans to establish. The company has been making headway in designing the logistics of how its Prime Air drones will someday deliver orders to its customers.
An interview released on Monday showed Amazon’s VP of global public policy, Paul Misener, discuss the details of the company’s promised Prime Air service. Held by Yahoo! (NASDAQ:YHOO), Misener shared a few goals with the web giant. Among the goals is the aim to have packages delivered within 30 minutes of their orders.
Amazon now has a better idea about the maximum distance, weight capacity and maneuverability of their air carriers, Misener relayed.
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“The goals we’ve set for ourselves are: The range has to be over 10 miles. These things will weight about 55 pounds each, but they will be able to deliver parcels that weigh up to 5 pounds,” said the VP. Mr. Misener also assured that the initial weight limit would not pose an issue. Much of what the Web retailer sells meets the drones’ lifting capacity.
Currently, Amazon is working on multiple prototype solutions. Misener says that this because the drones will come up against an number of environmental obstacles. The company plans to use a range of different drones to deliver orders. Each version would be better suited for particular environments. This would include drones designed for rain, cold, high altitudes, dusty desert cities, and a host of other conditions.
Amazon innovates on its customer service
Amazon.com, Inc.(NASDAQ:AMZN) is set on building the reach of its business through improved customer service. The retailer is working hard at adding new dimensions to modern conveniences, crafting faster and better ways to get products to your doorstep. Innovations like its Dash Replenishment app allow certain connected devices, from printers to fridges, to make orders when running low on supply.
While working on making its drone dream a reality, the company is also upping the services offered by its ground deliveries. In some parts of the U.S., those who subscribe to Amazon’s Prime program can expect to have a wide range of goods delivered to them within the hour.
As for making delivery drones a reality, Amazon is not alone in the venture. In october, Walmart made headlines when it delcared its own plans to start testing drones. Delivery company DHL is also working on a similar concept called ‘parcelcopters’.
Drones have become increasingly popular in the U.S., so much so that they’ve caught the attention of the US Federal Aviation Commission (FAA). The FAA found need to regulate the air-set vehicles and has set up a drone registration system. But Amazon’s drones will be unlike the regular drones used by people for recreational purposes. Prime Air drones will likely require a different commercial license, though the 55-pound limit does fall within the FAA’s upper weight limit.
Whether the drones will be approved to operate, and under what conditions, is yet to be seen.
When asked about the likely threats posed by people who might try to shoot the drones down, Misener seemed unfazed. Amazon(NASDAQ:AMZN) is confident that people will quickly adapt to the drones once they arrive. Misener said that while they might be a bit of a sight at first, “The novelty will wear off.”