Amazon.com, Inc. (AMZN) Quietly Ends Informal Price Match Refunds on All Products

Amazon.com Inc (NASDAQ:AMZN)

Amazon.com, Inc.  says a price match policy never existed in the first place. But the online retail giant said it’s ending anyway. The website quietly scrapped price match refunds on all products, except for TVs

Amazon.com, Inc. Stops Informal Price Match Policy

It was never an official policy, but it was an informal one taken advantage by astute users.

Amazon.com Inc (NASDAQ:AMZN)

For years, the informal policy would see the website handing out refunds to customers when a product’s price changes within seven days of making a purchase. Because of these price match refunds, third-party apps were started to aid users in finding these deals. These apps would notify shoppers of a drop in price in an item they recently bought.

Well, it seems the good times have come to an end.

According to reports from TechCrunch, Amazon has been gradually and clandestinely getting rid of its price match policy. The new official policy will affect all products, except for TVs.

The retailer did say that such a policy never really existed. What happened was customer service representatives made exceptions for customers in the past. In a statement, Amazon.com, Inc. never actually addresses the policy change directly. Instead, it urges customers to refrain from giving their log-in credentials to third-party startups.

Amazon told the tech blog that its users expect to “find the lowest prices” and it’s “obsessed with maintaining that customer trust.” The website explained that it works very hard to locate the best prices and “match them for all customers” each day. The retail titan also takes “customer security very seriously.”

Moving forward, Amazon officially recognizes the brand new policy:

“Amazon.com consistently works toward maintaining competitive prices on everything we carry and will match the price of other retailers for some items. Amazon.com will price match eligible purchases of televisions with select other retailers. For all other items, Amazon.com doesn’t offer price matching.”

Many tech firms out there and other retails in direct competition with Amazon do provide price match policies.

For instance, Best Buy Co Inc (NYSE:BBY) has a price matching program during its return/exchange period. Also, Wal-Mart Stores, Inc. (NYSE:WMT) offers its customers 90-day price protection.

Amazon.com, Inc. Price Matches Food

Late last month, Amazon unveiled that it’s expanding its takeout food service.

Using the Prime Now mobile app, users can order food and receive it one hour. Users can check out participating restaurants, peruse menus, place orders and track their orders. After an order takes place, Amazon’s delivery partners will deliver the food to your door in at most one hour.

Also, there are zero service fees or menu markups. What’s more: there’s a price match guarantee.

If a user comes across a restaurant item on Prime Now Restaurants that costs more than the regularly priced item on the restaurant’s online menu then Amazon.com, Inc. will refund the customer the price of the item. The price match program is only available in San Francisco, but will be rolled out in other markets with the delivery service. There’s also a 24-hour window.

Currently, Amazon’s Prime Now restaurant delivery is located in Austin, Baltimore, Chicago, Los Angeles, Portland, San Diego and Seattle. Eventually, these cities will have the price match policy to take advantage of.

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