Amazon.com, Inc. has launched a new website where customers can research and compare cars. The new website, Amazon Vehicles, lets users view specifications, images, videos, and reviews for thousands of new and classic car models, from the 2016 Jeep Wrangler and 2014 Tesla Model S to the 2000 Chevrolet Corvette and 1965 Ford Mustang.
The e-commerce giant is hoping that the new website will create a new “automotive community,”The Verge reported. The website includes recommending pricing from manufacturers. The e-commerce giant isn’t selling any cars itself.
The new website has an online search tool that allows user to search cars and check out specifications, images, videos, and customer reviews. Users can find cars on the site by year, manufacturer, model, customer rating, MPG, towing capacity, and more.
In addition, the site offers tens of thousands of reviews. Customers can also submit their own review, as well as can ask other car owners questions about their vehicle.
“Our goal is to support customers during one of the most important, research-intensive purchases in their lives by helping them make informed decisions every step of the way,” said Adam Goetsch, director of automotive at Amazon.com.
“Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad selection of parts and accessories – all enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community,” Goetsch added.
The new website is an extension of the online retailer’s Automotive store, where customers can buy auto parts and accessories.
The new website will point customers toward the Automotive store, which allows customers to add information about their cars to the Amazon Garage for shopping parts and accessories for that vehicle. The Garage has more than 35 million customers. The store offers products from categories spanning replacement and performance parts; automotive, truck, motorcycle, and power sports accessories; car care; tools and equipment; tires and wheels; car electronics; and enthusiast merchandise, among others.
A recent study shows that Amazon.com, Inc. is the preferred starting point for product search. The study, involving 1,000 U.S. consumers, found that 38% of shoppers start with the e-commerce retailer and 35% start with Google. The survey, conducted by PowerReviews, also found that most shoppers ultimately purchased their desired products in physical retail stores. Shoppers choose the online retailer as starting point for product search due to variety of products, free shipping, and better deals, according to the study. In addition, more than half of shoppers who started their shopping journey on Amazon cited the presence of a large volume of reviews as a key factor.
Almost all of shoppers read reviews on Amazon before making to a decision to buy products. The company is taking actions against merchants who bought fake reviews to boost their sales. In June, The e-commerce giant recently filed lawsuits against three sellers operating on its website for creating fake reviews about their products.
Shares of Amazon.com, Inc. are up 10.18% for the year. The stock has gained 37.76% during the past six months.