Alphabet Inc , Google owns the Android mobile OS that runs on more than 80% of the smartphones in use worldwide. A large chunk of those smartphones running Android OS are used by private users as business users think of the Android OS unstable. Now, Google is stepping up efforts to rebrand Android phones for use in the workplace as it pushes its Apps for Work project for get corporate users on board the Android platform.
Apple gets into the enterprise game
Interestingly, Google is not the only firm that wants corporate users to its platform. Apple Inc. is also stepping up its game to start selling its iPhones to business users even as the uses of iPhones rises in the workplace. The loser though has been BlackBerry Ltd whose BES platform boasts the most secure platform for business uses.
Apple has also gotten into the war for corporate users as its VP Internet Software and Services, Eddy Cue says the firm has a strong focus on business tech. Eddie Cue hinted that the firm’s enterprise sales has hit $25B. He says that the firm doesn’t know vertical markets but that it is now making a stronger effort to get more of its devices into the workplace.
Alphabet’s Google want to woo business users with apps
Google’s App for Work project is the firms plan to make inroads into the workplace as its offers Gmail for work, Drive for work, Hangouts, and more. The firm boasts more than 2 million firms using Google for business and it has about 5 million firms if you include those still on the free-trial period. Android for Work makes it easier for the firm to deploy its business products to users across their mobile devices.
Tech Crunch reports that Alphabet is now has a new program that it can use to vet third party apps. The new program is designed to attract users in the workplace and app makers to its Apps for Work platform. More so, Google is launching a new plan that offers users free Nexus 5X phones in order to woo them in the Android for Work platform.
Computer World reports that Google has launched new programs in Android for Work and that the first 3,000 firms to set up Android for Work will get a free Nexus 5X that they can uses to test out all the features that the Android OS offers business users.
Andrew Toy, at Android for Work says the choice of Nexus 5 is a no-brainer because “Nexus phone because it will have access to the latest version of Google’s OS and current updates”. Alphabet notes that about 19,000 firms are already testing out the Android for Work program.