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Google Fiber: Alphabet Inc (GOOG) Aims to Crush Market with Cheap, Fast Internet

Google and parent company Alphabet  started Google Fiber as a mere concept, fueled by rumors – but it is now a reality in several homes across many US cities, with many others jostling to have the new services extended to them in no time. The idea is to provide higher speed, low-cost internet services – delivered straight to almost every home in the United States.

Alphabet Inc (GOOG) Google Fiber

But considering the fact that larger rivals such as Verizon, Time Warner Cable, and Comcast among others have long held sway in the arena, Google and Alphabet are going about this right now by tactically aiming to dislodge competitors via two means:

  • Breakneck internet services that is 30 times faster and low-priced than those of rivals;
  • Delivered straight to consumers’ homes via wireless technologies.

It has however come to light that Google’s and Alphabet’s efforts to make this happen in dense, metro areas is costing more than earlier envisioned in terms of finances and logistics, prompting them to seek alternative ways to actualize Google Fiber without compromising the vision of affordability, high speed, and remote accessibility behind it.

Why Google Fiber is switching to wireless internet delivery

As soon as Alphabet began rolling out high-speed internet services to local homes across 24 US cities, it became obvious that laying underground fiber-optic cables to reach certain residential areas is nearly impossible because of the road digging involved, Christian Science Monitor reports. So rather than spend unavailable time in tearing up sidewalks to access hard-to-reach sections of town, the company resolved to employ wireless technologies to delivering the fast-paced internet services directly to consumer homes.

According to Craig Barratt, director of Google Fiber, Google acquired Webpass in June so as to enlist its point-to-point beaming technologies to deliver wireless internet connectivity to remote areas via transmitters already planted on high-rise buildings. Webpass beams internet services via antenna to antenna gadgets installed in over 850 high buildings in five cities. To this extent, underground fiber-optic cables might be run to a section of town, and then wireless technology used to beam internet services to respective homes.

Alphabet running free test of Google Fiber in US

According to Inquisitr, Google Fiber is already testing a rollout of its wireless internet connectivity in Kansas City, Atlanta, Nashville, Provo, Charlotte, and Austin – and residents are accessing this for free. The success at which residents of these select cities is accessing Google Fiber’s high-speed wireless internet for free has galvanized residents of other US towns to demand for when the services will reach their own neighborhoods.

But the truth is that both Google and Alphabet are not relenting in their efforts to bring its Google Fiber to other US towns, but they request residents to be patient considering the huge setbacks the company has faced in deploying the services to test areas. Meanwhile, since both Google and Alphabet aim for the wireless internet service to be 30 times faster than those provided by competitors, there is the need to continually test the reliability and strength of the service in areas where it has already rolled out.

Wall Street Journal points out that the snags Google Fiber has encountered in its rollout test is making Alphabet to see the huge market opportunity that lies within the project venture, and this is making the company to be more “thoughtful and deliberate in our execution path.”

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Ali Raza

A journalist, with experience in web journalism and marketing. Ali holds a master degree in finance and enjoys writing about cryptocurrencies and fintech. Ali’s work has been published on a number of cryptocurrency publications.

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