Apple Inc. ’s rivals Google and Microsoft are leaving no stone unturned when it comes to speaking against the Cupertino-based giant to promote their products. This month, the search giant and the software giant used some of the Apple users pain points to promote their own services in two separate YouTube and TV ads, notes a report from CNN.
Microsoft attacking Apple (AAPL) on pain points
Microsoft went after the iPhone maker on Tuesday, by pitting Cortana smart assistant and its new Surface Pro 4 tablet against Siri and the iPad Pro. Microsoft’s new ad shows Siri and the iPad throwing a party for “getting a keyboard.” In the ad, Siri says to Cortana that it is like a Computer now, just like Cortana. In response, Cortana says, “So you have more power, like an Intel Core processor?”
“Like I said, I just got a keyboard,” says Siri. After this talk, Microsoft makes Cortana list out many other features of the Surface Pro 4. As a result, Siri concedes saying, “Maybe this party wasn’t such a good idea.”
Apple Inc. and Microsoft have a past of going after each other through marketing campaigns. The iPhone maker ran a series of anti-PC commercials starring John Hodgman and Justin Long for years. Also, Microsoft has been pushing its “personal computers can do more than Macs” message this year in the commercials.
Google takes a jab at Apple
At the start of August, Google took the first – and a gentle – hit at Apple (AAPL) with a 60-second spot about its Google Photos app. Google’s ad included many scenes of smartphone users about to capture a Kodak moment, to show off its photos backup service. A pop-up appears to stop the users as they are about to take a picture, reading “Storage Full. There is no more room on your phone.”
The design and message resemble what the iPhone users see, but they are not exactly the same. Still, we are quite certain that Google was underlining the limited storage problem of the iPhone that it hopes to solve.
Can iPad replace a PC?
Microsoft’s ad mainly targeted the Apple Inc. commercial – released a couple of weeks ago – implying that the iPad could replace a real PC. After Apple’s ad, many wrote about how silly the concept was. In the current state of the iPad Pro, even we think the implication made by Apple is silly. There are several obvious pain points for the iPad users like not running desktop apps, not having a USB port, and not to forget the keyboard.
Also, it cannot be denied that a lot can be done on the iPad Pro with some dedication and right apps. However, you can say the same about Samsung’s Galaxy Note 7 as well. But right now, a Surface is a better option than an iPad Pro, at least when serious work is involved.