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Morgan Stanley is Bullish on Disney Stock: Should You Also Be?

disney

With a YTD loss of almost 15%, Disney stock is underperforming the S&P 500 by a wide margin in 2022. Also, the stock is trading close to its 52-week lows which might sound intriguing as its Parks segment has seen a rebound.

On Thursday, Morgan Stanley reiterated Disney as overweight. Why’s the brokerage bullish on Disney stock and should you also buy the beaten-down entertainment company?

Disney controversy

Disney has been in a controversy after the company opposed the Florida bill that prohibits sexual orientation for students unless they reach fourth grade. The company faced a backlash from conservatives for its stance and many called for canceling Disney+ subscriptions.

Disney earnings

Disney reported its fiscal first-quarter 2022 earnings in February. It was a stellar quarter and the company’s performance was better than expected on almost all the metrics. It reported revenues of $21.82 billion in the quarter, which was 34% higher than the corresponding period last year. The company’s sales were higher than the $20.9 billion that analysts were expecting. Disney’s Parks segment was the key driver of the surge and its revenues rose sharply to $7.2 billion.

Bob Chapek

Disney’s CEO Bob Chapek said in the prepared remarks, “We’ve had a very strong start to the fiscal year, with a significant rise in earnings per share, record revenue and operating income at our domestic parks and resorts, the launch of a new franchise with Encanto, and a significant increase in total subscriptions across our streaming portfolio to 196.4 million, including 11.8 million Disney+ subscribers added in the first quarter.”

Streaming

Disney restructured its business to put streaming at the center of its growth strategy. There has been a streaming war as legacy media companies and pure-play streaming companies try to lure more users. To grow subscribers, streaming companies have had to increase the budget for new content production which has taken a toll on profitability. Netflix for instance does not expect its margins to expand this year as the company spends aggressively on content.

At the investor’s day in December 2020, Disney had outlined aggressive expansion plans for its streaming service. At the event, the company said that it expects Disney+ subscriber numbers to triple by fiscal 2024 to between 230-260 million. After adding the subscribers for Hulu and ESPN+, it expects to have between 300-350 million subscribers by the end of 2024. It sees its total global addressable market at 1.1 billion households.

Disney’s streaming subscribers have been growing fast

Disney added almost 12 million Disney+ subscribers in the fiscal first quarter and had 129.8 million global paying subscribers at the end of the period. Its ARPU (average revenue per user) was also encouraging and also rose to $6.68 in the US and Canada. The metric was $5.80 in the corresponding quarter last year. Disney’s consolidated ARPU also increased 9% to $4.41 in the quarter.

Several analysts had raised Disney’s target price after the company’s stellar earnings. “A big premise of our bull thesis was predicated on the recovery in Theme Parks and inherent operating leverage in the model and FY1Q results is a key validator of that view. Near-term catalysts include: (1) continued theme park improvement/recovery and (2) DTC rollouts in new geographies along with increased content output in 2HFY22 and potential price increases,” said Bank of America in its release.

Morgan Stanley reiterates Disney as overweight

Morgan Stanley reiterated Disney as overweight and raised its estimates for the Parks segment. “We raise our Parks estimates and believe Disney is implementing technology and operational tools that should drive structurally higher growth and incremental margins in the years ahead. Streaming remains a show-me story, however, but success is not priced in,” said Morgan Stanley in its note.

DIS stock forecast

Overall, Wall Street analysts have a bullish forecast for Disney stock. It has a median price target of $190 which is a premium of 44% over current prices. The stock’s highest price target is $229 which is a premium of 77% over current prices. However, the street low target price of $132 is similar to current prices.

Of the 30 analysts that are covering the stock, 20 rate it a buy or higher, while eight rate it a hold. None of the analysts has a sell rating on the stock.

Should you buy Disney stock?

Disney’s streaming business is currently posting losses and is not expected to be in the green for at least the next couple of years. The streaming business would drive long-term earnings growth for Disney. In the short term, its Parks segment is expected to lead to a revival in earnings. The company has a strong franchise and brand which is tough to emulate.

Jim Cramer is among those who are bullish on DIS stock and find it undervalued. The stock now trades at an NTM (next-12 months) PE of around 27.5x which is similar to what it traded at before it made the streaming foray in 2019. The current multiples don’t seem to price in the expected earnings growth from the streaming business.

As the streaming business starts contributing to Disney’s earnings, it should see a structural rerating. While there is indeed a streaming war, companies like Disney are well placed to increase their penetration in the market.

How to buy DIS stock?

You can buy Disney stock through any of the reputed online stockbrokers. Alternatively, if you wish to trade derivatives, we also have reviewed a list of derivative brokers you can consider.

An alternative approach to investing in the streaming ecosystem could be to invest in ETFs that invest in streaming companies like Disney. The Roundhill Streaming Services & Technology ETF can give you exposure to the streaming industry.

Through an ETF, you can diversify your risks across many companies instead of just investing in a few companies. While this may mean that you might miss out on “home runs” you would also not end up owning the worst-performing stocks in your portfolio.

By investing in an ETF, one gets returns that are linked to the underlying index after accounting for the fees and other transaction costs. There is also a guide on how to trade in ETFs.

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Users should remember that all trading carries risks and users should only invest in regulated firms. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.

Mohit Oberoi is a freelance finance writer based in India. he has completed his MBA with finance as majors and also holds a CFA charter. He has over 13 years of experience in financial markets. He has been writing extensively on global markets for the last six years and has written over 6,500 articles. He mainly covers metals, electric vehicles, asset managers, and other macroeconomic news. He also loves writing on personal finance and topics related to valuation.