Amazon.com, Inc. (NASDAQ:AMZN) has a counterfeit goods and fake reviews problem. In order to show that it is taking the matters seriously, the online retail giant is doing more than using the court system. The website announced that it is cracking down on fake product reviewers and introduce a policy to limit customers to only a handful of reviews a week for non-verified purchases. Amazon may learn that this may be more effective than lawsuits.
As part of the tech juggernaut’s efforts to rein in counterfeit goods, Amazon announced a user policy update pertaining to reviews.
Amazon announced that it will limit customers to only five reviews per week for non-verified purchases. These are items that the website is unable to confirm that were purchased on its website or those given to users at a large discount in exchange for a good review.
Reportedly, a group of so-called prolific reviewers received an email from Amazon. The content of the email essentially notified them that they can post as many reviews as they please for products they actually buy on the Amazon ecosystem. However, there would a limit for everything else.
It should be noted that the policy will not apply to video, books and music.
Amazon notes that a majority of reviews are genuine, but the occasional fraudulent review slips through the system, and it is growing too fast.
“The limit is five and the count is calculated from Sunday at 12 a.m. UTC through Saturday 11:59 p.m. UTC,” said spokesperson Angie Newman in an email to The Digital Reader. “We’re always innovating on behalf of our customers and shoppers consistently tell us that they value reviews from other shoppers who they know have purchased the product on Amazon.”
Fake reviews and fake goods have always been a problem. Ridding the website of bogus reviews and phony items is a huge goal for Amazon in 2017. It has created teams in the U.S. and Europe to collaborate with brands on a registry to stop forged goods from occurring on the website.
The World of Fake on Amazon.com, Inc.
Amazon has taken businesses selling fake reviews and merchants selling counterfeit goods to court. Despite utilizing the court system, fake reviews and fake goods are still prevalent on both the web and Amazon. It has become a problem and a distraction for both customers and the website.
When it comes to fake reviews, a simple Google search will list dozens of websites providing this service. Or, you could head over to a website like Fiverr, Freelancer and Elance to locate people who will post positive reviews. You can be expected to pay anywhere from a few bucks to hundreds of dollars. Retailers will also provide you huge discounts for posting a good review.
In regards to counterfeit goods, it isn’t clear as to how lucrative this business is. But to give you an example: a recent report found that a quarter of all CDs listed on Amazon were counterfeit. Moreover, some brands have been profiled by news outlets in which they explained that they have lost out on tremendous amounts of sales because of fake goods being showcased on Amazon.
Amazon has been trying everything under the sun to eradicate the issue.
You may have heard about the large number of negative reviews regarding Megyn Kelly’s new book “Settle for More.” Ostensibly, many of the bad reviews were from non-verified buyers, and the reviews had to be taken down. The plethora of negative comments were reportedly from a Reddit sub group called The_Donald.
Although a lot of the preventive measures the website has taken are better, it is still rather likely that the fake reviews and fake goods will continue to slip through the cracks. The unscrupulous individuals will always find a way to bypass the checks and balances in place.