LearnBonds.com

Vodafone Unveils Blockchain-Based Promotional Game Across London

Rate this post

Vodafone, a mobile network in the United Kingdom, is running a cross-promotion with itself and Apple via an augmented reality video game. And, the entire thing is run on a blockchain network.

According to The Next Web, the game is called “Find Unlimited” and asks users to go around the city of London to find different interactable items called Vatoms, that are built by the BLOCKv startup.

Interestingly, those who participate will find that every day over the course of this week, 36 of these Vatoms will appear in popular spaces around London. Those who point their camera at the spot will “earn” the Vatom, and those who earn the most can later try to redeem them for prizes.

Vodafone specific promotion

While anyone on any carrier can play the game, only those with Vodaphone will receive hints as to where these items are.

Vatoms are a form of non-fungible token otherwise known as an NFT. This means that every single asset, while tokenized, is a unique one that’s unlike anything else on the network. Many decentralized applications built on the Ethereum blockchain use cryptocurrency trading methods to send around NFTs, and a recent project by Fjällräven, a fashion brand, did this same thing using Vatoms.

All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
Avatar

Max Moeller

Cryptocurrency and games writer. Looking to the future by studying how these two industries can blend. LinkedIn: https://www.linkedin.com/in/maxwell-moeller-912044b4/

Write first comment

Reply

Your email address is not published.