Apple Inc. (NASDAQ:AAPL) appears to be ready to unveil its tenth anniversary iPhone 8 this September. Among the next generation features on offer, according to rumors at least, will be “Face ID.” That’s a system whereby the device will remember your face and be able to unlock itself when you’re in front of it. The question is whether or not the system will alienate some users.
In the endless march toward making everything digital, consumers don’t seem too concerned about privacy. Even as leaks have come out and spying programs been revealed, the public hasn’t shifted its priorities. Experts and activists reckon that there’s an uncrossable line somewhere. Apple may be edging toward it with the Face ID feature of the iPhone 8.
Apple Face ID could be weirder than expected
New rumors emerged on Wednesday that could make Face ID an even weirder experience. Apparently the tech won’t just unlock the screen. It will make the way your phone works change when you’re looking at the screen. That’s according to leaks from the Apple HomePod firmware reported on this morning by 9to5Mac.
There’s a number of ways one could imagine Apple Inc. (NASDAQ:AAPL) developers making use of this feature. One idea, brought up by Benjamin Mayo at 9to5Mac, is that the feature might be used to turn off notification sounds when you’re looking at the screen.
If this tool is open to third party developers, though, there are untold opportunities. The idea might even fit in with the Apple ARKit framework. That’s the dev tool kit the firm put together for Augmented Reality applications. Being able to know for certain the location of a users face could make for some interesting effects in future apps.
How to make Face ID work for the iPhone 8
So if Apple Inc. (NASDAQ:AAPL) wants to make Face ID work it should start by reassuring buyers. This is exactly what the firm did with its successful Touch ID scanner. It claimed that the data was only stored locally and was inaccessible by anything except that one piece of software.
The firm’s success on this front will only be open to judgment once the big launch day event arrives.
Ultimately, some users may be uncomfortable with a phone that’s looking for their face all day. CEO Tim Cook will be hoping that there will be a very minor amount of people turned off by the development.
As with everything from Facebook to location services, it’s likely that the majority will come around to the idea once it’s seen as a proven technology with useful features.
For those holding Apple stock, each revolutionary feature likely sounds good. Nobody is sure what the next big thing will be, though there have been some guesses, and the more interesting cutting edge technology Cupertino gets into the iPhone 8 specs list, the better chance it has of hitting on a winner.
Apple shareholders have never really been ones to worry about privacy, even though CEO Tim Cook has tried to make it a big part of the firm’s long term value proposition.