Microsoft Corporation (NASDAQ:MSFT) just breathed life into the Surface Phone rumors. This week saw the company finally lay Windows Phone 8.1 to rest. The Surface lineup will take things from here, or so reports say. With its mobile OS now in the trash along with the Lumia range, the creation of a Windows PC in your pocket is more than likely.
Microsoft Corporation just trashed Windows Phone 8.1 after nearly two years without a new smartphone. Attempts to bolster its presence in the smartphone market have repeatedly failed. The tech firm even adopted Nokia’s trusted Lumia business to sell its flagship OS to smartphone buyers. Sad to say, that ended in failure too. Now, alongside it on the scrap heap lies Microsoft’s very own Windows Phone. The platform could neither hold onto users nor developers despite its best efforts.
Microsoft Corporation tasked the Windows Phone platform with capturing Windows lovers on the mobile front. The platform was ill-equipped though, and won no favor among app developers and users alike. In truth, the company was really, really when late it tried to take smartphones seriously in 2014. By then the world had already picked Android and iOS as its two favorites.
Google reigns as king of the smartphone makers right now. The web giant’s Android OS only has one formidable competitor, and that’s the iPhone. As for other phone OEMs, they too caved and gave into Android to keep selling smartphones. A fewp were rigid though and held their ground. Brave as they were in the face of Google’s dominance, their user bases lessened and fell to the fringes. Even a giant like BlackBerry, which once held nearly 50 percent of the globe’s entire smartphone market, bent to Google to keep its phones relevant.
However, Microsoft Corporation did no such thing. It does push its Office 365 software on rivaling mobile OS too, but the effects are stunted. The company retains a deep interest in securing more mobile cloud subscriptions. Its best option lies with it very own, thriving, in-house platform.
CEO Satya Nadella had long confessed his ambitions to bolster Windows on the smartphone. As it turns out, Windows Phone 8.1 does not form part of this plan. Analysts say the company is killing of it smartphone OSs in stages, but Windows 10 Mobile seems very safe for now.
Surface Phone Livens up Microsoft Corporation smartphones.
Windows’ next push in smartphones might come in the form of a Surface device. Nadella admits Microsoft went back to the drawing board intent on finding new ideas to drive the design and function of its phones.
“We don’t want to be driven buy just envy of what others have,” the CEO explained to AFR. “What can we bring? That’s where I look at any device form factor or any technology, even AI.”
Looking at the attraction that the Surface gadgets, adding a smartphone to the lineup could prove to be a good move for Microsoft. The products are all shades of innovations and appeal to the world’s hunger for premium tech which defies conventions.
Microsoft (NASDAQ:MSFT) Surface gadgets come as something fresh and new. They are are new take on what personal and business gadgets should essentially offer. Whether buyers are in search of the ideal personal, creative or business PC, they needn’t look any further than the Surface Book, Surface Pro and Surface Studio to find a device that is capable of tasks beyond the capacity of everyday hardware.
Surface Phone rumors
Nadella went on to tell the AFR about where the company has its head at right now. “What we are going to do is focus [our] effort on places that have differentiation. If you take Windows Phone, where we are differentiated in Windows Phone, its manageability, its security, its Continuum capability, that is the ability to have a phone that, in fact, can even act like a PC.”
The all-in-one form factor of the Surface range has pulled in a lot of excitement. It is the very same excitement which rallies behind the Surface Phone. If online talks and executive comments are anything to go by, Microsoft might be working on the revolutionizing the mobile device space.
Speculation hints at the Surface Phone being a unique, multi-use device with desktop-level processing. It could revive the QWERTY keyboard or make use of a foldout pad similar to the Surface Pro lineup. It is bound to be a Windows Phone as well. Microsoft is under a lot of pressure to amplify the appeal of the Windows 10 platform on mobile.
For now, fans of Microsoft Corporation hardware can only wait for more details while they speculate the future of Windows on smartphones. One thing is certain though. Despite canceling its Lumias and killing off its support for Windows Phone 8.1, Redmond is not going to leave smartphones behind.
“We will continue to be in the phone market,” Nadella assured, “not as defined by today’s market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device.”