Microsoft Corporation (NASDAQ:MSFT) wants to redefine PCs with its Ambient Computing concept. You will never be far away from any PC in the future. One will always be on you, ever-present and will work with you to achieve specific tasks. Microsoft is working hard to make this a reality.
Through research, experience and innovation too, the software giant seeks to reinvent the PC through Ambient Computing. “Computing technology is about people, and their information. At the end of the day, people’s needs are just 1s and 0s, which is just data.”
Those are the sentiments of Steven Bathiche, the head of Microsoft’s Applied Science Group. Through his guidance in research, Microsoft Corporation secured an edge over the of the PC market. The company is also gearing up for its next major push — reinventing the PC. This will be done through what it calls Ambient Computing.
There is no contesting Microsoft’s growing popularity in hardware markets. Seeing its favor, the company presses its thumb on the scale, pushing new gadgets out like crazy. News about additional devices keep fans at the edge of their seats too. But Microsoft has another agenda. Steven Bathiche believes that the company can reinvent the modern PC.
All things considered, things look great for Microsoft. Recent years saw the tech giant rake in popularity for Windows, create a host of ground breaking computers and lead the way with several exciting technologies. Chief among these would be augmented reality and artificial intelligence.
Augmented reality will play a massive role in the future of Microsoft. Artificial intelligence is already taking off for Redmond. These achievements put the company neck and neck with Amazon and Google’s parent, Alphabet. The firm now hammers down on AR and AI as hard as its can, and it could pay off massively. Efforts so far have pushed Microsoft Corporation shares up over 100 percent in 4 years.
It’s not all the front line action that’s pushing its successes though. The moves it pulls behind the scene contribute a lot to Microsoft’s current surge of success. Surface gadgets, Azure, Windows 10, and its new CEO are a great part of it, no doubt. Yet the company dedicates itself to another cause too, and herein lies its advantage. Microsoft now commits to turning research into insight, and directs that insight to making unique products for consumers to use.
Users appreciate Microsoft Corporation hardware too
Products like Surface and Azure reiterate something, Microsoft has a fresh take on what consumer and business tech should ideally offer. The company is less focused on competing with industry leaders as such. Under CEO Satya Nadella, the brains behind Microsoft’s cloud strategy, it uses what its learns, not what others are doing. The makers of Windows not only fill market gaps like this, but also widen them to their advantage. In turn, it has noticeably crammed unique, distinguishing features on every new product. And they haven’t gone unappreciated.
Technology never transforms the needs and wants of people. It merely changes the way people meet their their needs and wants. Those are the sentiments of Steven Bathiche, who argues that the world always wants the same darn thing just served to it differently.
The success of product lines like Surface is proof of Microsoft’s understanding of this. It researched what people use and needed, and served those needs, regardless of what the competition did.
“We don’t want to be driven by just envy of what others have. The question is, what can we bring? That is where I look at any device form factor or any technology, even AI,” Nadella told the AFR.
The CEO claims Microsoft will not launch new products without evaluating what new element it can bring to the table. The corporation now aims for something distinct, something alluring, something that will be the envy of market rivals.
People like to assume that Microsoft is a baby in the hardware market. These people are misinformed, Bathiche argued. The researcher says that the Redmond firm is more than its Windows platforms, and always has been. “We’ve been doing hardware for 30 years,” he said.
Microsoft Corporation hits PC future
Microsoft is now using what it knows to redefine the PC. The company built bridges between everyday products with Surface and even Azure, now it seeks to break the barrier between man and machine. This promises to be a radical shift too. Microsoft calls this new frontier Ambient Computing.
The head of the Applied Science Group predicts a future where advanced sensors and cutting edge AI work together to produce the ever-present computer. Ambient Computing would comprise everything, making items like screens, mouses and keywords usable without ever needing to be near them.
This is all possible through powerful research. Bathiche says Microsoft Corporation is on a mission and already working on bringing its ever-present computer idea to life. Analyzing how people interact with their machines is key, using applications as media for gathering info too. This information is finally interpreted and used to work on the user’s behalf.
By fusing this new layer of intelligence with advanced sensors, the physical PC can be turned into a thing of the past. In the future, computers will not be items docked down, and lugged around. Instead, they will become a constant companion, ever-present and always ready.
Looking at shares, Microsoft Corporation (NASDAQ:MSFT) was on the rise on Wednesday, up more than $1 during mid-day trading. Headlines are also led by reports of rating increases and greater investor confidence.