Microsoft Corporation (MSFT) just got in the ring with Snap Inc, but Wall Street remains unfazed by the challenge. The Redmond-based company released Face Swap this week, a direct jab the popular Snapchat tool. A widespread sense of confidence backs the Windows giant right now. It seems harnessing a popular, video chat apps will not pose an issue for Microsoft. After all, the company manages to keep Skype a cut above the rest.
Yet, it can’t be ignored that Snap Inc (SNAP) is the king of a slightly different realm. The way the footage app company appeals to users is more energetic and playful, and not even Microsoft can deny the mature, corporate undertone instilled in all its platforms. (Ever notice how the Xbox One kind of looks like a futuristic briefcase?)
Face Swap takes on Snapchat despite its DNA. The new Microsoft Corporation (”NASDAQ”:”MSFT”) app was recently made available for Android devices. It lets users superimpose their faces on a wide range of different scenes. Beyond that, live footage can be superimposed on just about anything else. Face Swap offers users a seemingly endless way to play around with video streamed images.
“People can even become astronauts or a creature in a digital scene,” Investorpedia commented with excitement. Much of Wall Street remains noticeably bullish in the wake of the announcement too. Out of 28 analyst reviews covering Microsoft Corporation, 23 insist the company’s stock is a “buy”. Four of those analysts see MSFT as a “hold” stock while only 1 would rather have traders “sell”.
Also, playful Project Scorpio means serious business
Microsoft is also readying for its annual E3 conference this month. The event will once again span three days from June 13 to June 15. E3 is an exciting platform harnessed by Microsoft Corporation. It is the most fun event the company holds all year. The conference lets gamers and hardware fanatics indulge in new video games along with related gadgets and software.
In the realm of gaming, all eyes on Microsoft Corporation (”NASDAQ”:”MSFT”) right now as the company prepares to launch Project Scorpio. The new video game console is pegged to arrive before 2017 is up. Speculators are confident the machine will come with support for native 4K gaming. The device could bite deeply into the momentum of the PS4 — still the globe’s best selling console.
Microsoft Corporation (MSFT) punches Snap Inc (SNAP)’s Snapchat battle
While Skype is still a formidable player in the video call market, the popularity of playful video chat apps is hard to ignore. Microsoft Corporation is seeks to grow a stake in that market by launching Face Swap. A punch at Snapchat, the new mobile application allows users to manipulate their faces and other footage they wish to stream.
Snap Inc has quickly taken the lead in this booming market niche. That hasn’t stopped companies like Facebook and Google from trying to tap into the surge. Face Swap is also powered by Bing (I know, right?), which helps the tool source images from the internet to use via chat sessions.
“We look forward to users’ feedback from our launch and we plan to actively respond to them and add several new features in the coming months,” the company wrote this week.
Augmented reality (AR) tools are pegged to be a massive fad of the next several years. The technology is a big feature in this week’s Apple WWDC event. The iPhone giant just announced its new ARkit on iOS 11. Developers and consumers are encouraged to play around and enjoy this new company focus. iFans will recognize the new ARkit as the first tangible commitment to AR while Apple builds itself as a leader in the race to create a thriving, AR-driven OS.
MSFT (”NASDAQ”:”MSFT”)’s Face Swap is a similar dig into the AR market. The Windows giant said in May that it will fix AR capabilities onto Windows 10. A feature called “View Mixed Reality” has been promised to arrive later in 2017. Face Swap extends Microsoft’s AR indulgence to the mobile phone market. The company also promises that an iOS version is currently in the works.