The future of Apple Inc (”NASDAQ”:”AAPL”) and its products is deeply rooted in augmented reality. That is the opinion of Gene Munster, the co-founder of Loup Ventures. The makers of the iPhone are holding their yearly WWDC event this week. Fans and developers have been shown a host of new hardware along with innovative software to boot. But Munster is not as surprised as most. According to him, Apple’s future has clearly been tied to AR products for a while. In fact, Apple AR and VR could surpass the company’s smartphone business.
The opening WWDC keynote covered a range of exciting hardware and software reveals. New on the Apple hardware front is HomePod, the company’s solution to Amazon’s Echo. Upgrades to the Mac range and iPads are also set to arrive. On the side of software: Apple pushed out major innovations to its handset operating system, iOS. According to the company, this is the “biggest software release ever for [iOS]” with new AR experiences standing out among “hundreds of updates.”
A new focus for Apple Inc (APPL) hardware
Indeed, the first day of the WWDC did not pass without Apple pointing out its deepened focus on AR applications. Both developers and consumers are encouraged to play around woth and enjoy this new company focus. The makers of iOS have made news of their new ARkit too, which focuses on AR creativity on iOS 11.
While fans and devs might be taken aback with where Cupertino is pushing its handset focus, experts say this was always on the cards. Analysts predict AR on AAPL (”NASDAQ”:”AAPL”) products will rake in a formidable user base ranking in the hundred of millions. Even budding AR platforms like Google’s Tango are bound to feel the bite from ARkit and future ventures.
According to Munster, AR is the core technology that will eventually do away with the smartphone. The Loup Ventures co-founder says Apple has long come to grips the potential of AR. This week’s announcements merely lays down the initial platform groundwork. Munster says Apple is bound to “succeed in that future.”
Apple Inc fans will recognize ARkit is the first tangible commitment to AR. “[It will] establish itself as the leader in the race to build a dominant, AR-driven OS,” Munster shares today.
Apple Inc (AAPL)’s iPhone caves to new AR-focused business
ARkit will also have major implications on the trajectory of the iPhone and iPad. They are bound to become AR-intensive gadgets over time. The talks surrounding the incoming iPhone 8 speak to this theory too. If rumors are anything to rely on, 3D mapping, dual cameras and 3D recording will feature on the 2017 special edition smartphone. Monday’s revelations of ARkit leaves Wall Street more certain that an AR-enhanced iPhone lies ahead for fall.
Looking at Apple’s high-end gadgets, VR comes to the fore in addition AR developments. Whether the incoming iPhone will have full-fledged VR support is still in question. That said, the i-device giant has shared greater VR support via macOS High Sierra and Metal. Supplemenary tech can also be utilized on Unreal, Unity and Stream VR platforms.
Apple Inc (”NASDAQ”:”AAPL”) has been playing down its allure to AR and VR for years now. Munster says the company had set these ambitions aside in order to mature itsintegrated graphics and deal with the fall of its hardware.
“These announcements show that Apple views VR [and AR] as an important computing paradigm future.”