Apple Inc. (NASDAQ:AAPL) CEO Tim Cook has blamed the recent decline in iPhone sales on the unending stream of iPhone 8 rumors. Cook believes that potential iPhone buyers who would have gladly bought an iPhone 7 (or perhaps an older iPhone) are holding out on their purchase for the iPhone 8. Cook’s belief is logical considering the fact that a large part of Apple hype, buzz, rumors, and news are centered on the iPhone 8. This piece provides in the latest rumors and news on the iPhone 8 in order to explain why the iPhone 8 is cannibalizing the sales of the iPhone 7.
What’s in a name?
The tech media is abuzz with rumors of Apple’s iPhone 8; yet, you shouldn’t be surprised if the device debuts with a name other than the iPhone 8. If bookmakers have an odds game on the name of Apple’s next iPhone, I think I’ll be more comfortable to put my money on the ‘iPhone X’ than on the ‘iPhone 8’.
For one, the iPhone maker reportedly has 3 phones in its pipeline and its usual naming patterns could course confusion down the road. The iPhone maker is working on an iPhone 7S, iPhone 7S Plus, and the elusive iPhone 8. This year is supposed to be the year of the iPhone 7S and 7S Plus based on Apple’s past naming patterns.
Apple iPhone 8 to rhyme with 2018
This year marks the 10th year anniversary of the first iPhone; hence, Apple Inc. (NASDAQ:AAPL) needs to unveil a smartphone worthy of the anniversary. However, for marketing purposes, it makes more sense to launch an iPhone 8 in 2018.
Interestingly, a number of research notes have hinted that the iPhone 8 (or iPhone X) might not make its debut until 2018. To start with, Apple’s supply chains are reporting serious technical challenges in manufacturing the components of the device. Hence, Apple might unveil the device in late 2017 while the actual shipping begins in 2018.
Be prepared to be impressed
Apple Inc. (NASDAQ:AAPL) critics often claim that Apple lost its innovative edge with the demise of the legendary Steve Jobs. Critics always point to the fact that all the iPhones made after Jobs death are only marginally better than their predecessors. Of course, the iPhone has grown thinner, bigger, and pricier since Tim Cook took over but it is hard to say that they are ‘insanely great’.
Apple’s next iPhone will show that the firm is still very much in the business of creating impressive phones. Rumors suggest that the device will debut with a 5.8-inch OLED screen, the screen is curved, and the device won’t have bezels. More so, the device might sport a stainless steel rim and a glass back from the original iPhone.
You should also look forward to the absence of physical buttons on the device. The home button will find itself under the screen, volume controls might turn out to be touch-sensitive panels, and you might only need to call on Siri to put the device to sleep or awaken it. Of course, the new iPhone will set you back at least $1000.