Your next PC could very well be your next smartphone, and no other company is more aware of this than Microsoft Corporation (NASDAQ:MSFT). Bearing this, it is time for a look at the U.S. tech major and its upcoming handset, widely referred to as the Surface Phone.
The popular Surface line-up was met with ridicule and skepticism when it first landed on the market. Hybrid gadgets were mostly considered to be a waste of time back then. What many people didn’t understand was that Microsoft effectively used the same innovative approach that Apple used to put the iPad, and subsequently tablets, on the map. The maker of Windows OS was unrelenting in pushing out products that bridged the gap between separate, conventional and seemingly unrelated devices. And boy did this pay off.
Microsoft kills rivals with Surface PC
Fast forward to the present day, and the unique, 2-in-1 product range can be seen thriving in numerous tech segments. Most of these markets had been subjected to repetitive innovations time and time again. This made the unique and uninfluenced format of the Surface range a breath of fresh air.
“Three years ago, the 2-in1 as a form factor was questioned,” Nadella tells the Australian Financial Review. The CEO recalled the backlash and caution that the firm got from both MSFT rivals and aides “Does anybody need one? And now guess what, even our competition has decided that it’s not a refrigerator and a toaster but it’s actually a 2-in1.”
The Surface line-up came as something fresh and new, a different take on what personal and business gadgets should essentially offer. Right now, personal, creative and business PC users don’t need to look any further than items like the Surface Book, Surface Pro and recent Surface Studio in order to find a gadget that is capable of tasks which are beyond the capacity of conventional hardware.
It is thus easy to understand why the success and appeal of the Surface range lends itself to loads of excitement and speculation about the rumored Surface Phone. If the online talks and official comments are anything to go by, then Microsoft (NASDAQ:MSFT) could be on the verge of of the “ultimate mobile device.”
A PC in your Pocket
There are a few trends that the PC market has seen throughout its commercial history. These include miniaturization, increased processing power, and lower costs due to innovation. Microsoft’s Surface form factor, along with talks about the Surface Phone, have left analysts and consumers looking forward to revolutionary handset this year. Fans expect the Surface Phone to house desktop-like processing power and convenience, all crammed into a smartphone format for maximum portability.
How close will the Surface Phone be to what we expect? Buyers should leave a little room for disappointment with the first generation Phone, but Microsoft promises to work tirelessly towards making the ultimate handset.
A different take
“What we are going to do is focus [our] effort on places that have differentiation.” Nadella said. “If you take Windows Phone, where we are differentiated in Windows Phone, its manageability, its security, its Continuum capability, that is the ability to have a phone that, in fact, can even act like a PC.”
Naturally, the device is bound to be a Windows phone. It should offer the latest and most innovative use of the Windows 10 Mobile operating system. The Elite x3 from HP is thought to be a massive hint at where Microsoft plans to take its next handset. HP’s device is a Windows phone, too, and comes as a near-perfect example of a smartphone with a PC-like capacity. Devices produced by MSFT’s leading partners paint a good idea of Satya Nadella’s mobile ambitions
The new year promises to produce the ultimate all-in-one smartphone and, better yet, the device will form part of Microsoft Corp.’s (NASDAQ:MSFT) popular Surface line-up. Microsoft now holds an highly impressive and sought-after range of gadgets which set out to defy industry trends.
In spite of the way the Surface range turns away from the conventions set by other tech giants, the products continue to rake in consumer appeal. All this is due to Microsoft’s fresh take on what consumer and business tech should ideally offer. In turn, the firm’s Surface products have noticeably held unique and captivating features