There is a lot to look forward to from Microsoft (NASDAQ:MSFT) next year. A number of exciting releases are rumored to be in the works. Fans of the company and its gadgets expect a new Surface Pro tablet in 2017. More exciting, however, is the possibility of a smartphone being added to the Surface lineup.
The rumor mill has dubbed this the Surface Phone and CEO Satya Nadella recently added weight to the speculation surrounding it. The Surface Phone is expected to drop sometime in the first quarter of next year. Experts speak of processing power that is like no other in the premium handset market. It should come with support leading MSFT accessories and may become the new envy of all business smartphones.
It is true that Microsoft smartphones have had a poor time in recent years. Although, if the qualities of the recently released Surface products are anything to rely on, then the Surface Phone will offer something powerful, unique yet equally appealing.
Microsoft wants the ultimate smartphone
Nadella tells the Australian Financial Review that MSFT will be a lot more interested in how users and corporations make use of its devices. Gone are the days where Microsoft set out to compete with leading handset makers by cramming the most sellable features into its devices. According to the CEO, this alone will push the tech giant further into the every device category. The process will see Microsoft bringing unique products to the table. Further, its pursuit for the “ultimate mobile device” will finally be realized.
The Lumia handsets that were taken off Nokia have a high possibility off being written off, analyst expect. This does not mean Microsoft (NASDAQ:MSFT) will be leaving the smartphone market though. Nadella claims the company went back to the drawing board with new ideas driving the design and function of its next set of smartphones.
“We will continue to be in the phone market,” Nadella assured, “not as defined by today’s market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device. We don’t want to be driven buy just envy of what others have. What can we bring? That’s where I look at any device form factor or any technology, even AI.”
What to expect
The rumor mill has a lot to say about the Surface Phone. Although the claims are supported by no official comments. Microsoft Corp.’s all new smartphone promises to be a unique, multi-use device with desktop-level processing power. The device could revive the QWERTY keyboard, picking up where BlackBerry left off, or house some kind of fold-out typing pad as in most renderings. Also worthy to note is that BlackBerry Ltd. is releasing its final ever device around the same time as the Surface Phone. It should be interesting to see how these too products fair against each other.
There are many complaints about the Windows OS on mobile but Microsoft is unlikely to switch to Android. While the company OS has proven unattractive on smartphones, the firm still needs it to push the idea of a holistic Windows ecosystem. Nadella and his company hold clear intentions to push Windows 10 onto PCs, tablets and phones.