Amazon.com Inc. (NASDAQ: AMZN) is making a play at the PC gaming market.
According to a Friday recruitment job posting by the online retail juggernaut, it is seeking to construct a “team of top talent for an ambition new PC game project.” The company is looking to hire game engineers, visual effects artists, designers and other types of developers to create the company’s very first PC game.
The “Sponsored: Amazon is now hiring for its first PC game!” job post states that candidates could work alongside developers who helped build such popular titles as “BioShock,” “Halo,” “Portal” and “World of Warcraft.” The e-commerce giant believes this endeavor could “radically evolve gameplay.”
“We believe that games have just scratched the surface in their power to unite players and will produce some of the future’s most influential voices in media and art,” Amazon wrote in the posting, adding that its recent acquisition Twitch and its cloud services will play a role in the development process.
Instead of honing in on more established video game consoles, like the PlayStation or Xbox, Amazon could be heading into other realms. It remains unclear at this point, but perhaps virtual reality could be in store for avid game players, or another type of innovation that would make the gaming experience different than what we have been accustomed to.
Amazon has already delved into the gaming industry. Last year, it purchased game streaming website Twitch for $970 million. Amazon Game Studios has been focusing on mobile gaming for the Android, iOS and its own Fire.
An Inside Look at Online & Mobile Gaming
Analysts believe that Amazon doesn’t necessarily want to rival Microsoft or Sony. Instead, it just wants to be wherever people are spending their time online, and gaming is one of those areas. Here are just a few statistics from last year regarding the ubiquity of online and mobile gaming:
- Approximately 48 million Americans play games on a smartphone and tablet.
- Women and older Americans – two demographics usually known for their gaming indifference – are increasing their gameplay; 47 percent and 29 percent, respectively.
- Games and game content revenues are on par with the entire film and television industry.
- Free to play or free to try have become major business models for many brands.
- Overall, 58 percent of Americans play video games.
Ostensibly, Amazon wants to maintain the depiction that it is constantly giving its customers more at a fair price.
As this Apr. 2014 article states, PC gaming revenues are outpacing console gaming revenues on a global level. This certainly bodes well for Amazon if this trend continues.
Is there anything Amazon won’t do?