Full disclosure, guys: I don’t really own a Surface Phone — nobody does. However, followers of Microsoft Corporation (NASDAQ:MSFT) remain deeply curious about the future of Windows phones. And, if the Surface Phone does prove to be more than a myth, what software will the company cram into this “PC in your pocket”?
For those who can’t get enough Surface Phone gossip, here is a little more. The gadget is rumored to be arriving soon, as soon as this month, according to some. Talks are based on the tech giant’s promise to reveal more Surface hardware on the 23rd. China’s Shanghai will host the event.
Analysts say the region is in need of a reinforced Microsoft presence. Asia is saturated with budding hardware rivals and it’s time for the makers of Windows to flex their might. Alongside the Surface Phone, a more powerful Surface Pro 4 sibling… maybe. It’s anyone’s guess.
What we do know for sure is that Microsoft has no intention to release a Surface Pro 5. That was confirmed by the company’s gadget chief this week during a sit-down with CNET. The exact words from Panos Panay’s mouth: “there is no such thing as a Pro 5.” Yet there is another assurance which has been heard time and time again: Microsoft has no intention of leaving smartphones behind.
“We will continue to be in the phone market,” Satya Nadella said in November 2016. The CEO was quelling concerns about the lack of a flagship handset that year. Nadella also said that the next set of MSFT smartphones will not be defined by competition with market giants. Instead, Microsoft will look at what it can “uniquely do in what is the most ultimate mobile device.”
The company surely knows it can not neglect Microsoft (NASDAQ:MSFT) phone buyers only to find them and waiting for its return two years later. If the Windows giant is as set on winning over the smartphone market as it claims, it must have something ground-breaking up its sleeve. Everyone’s best guess: the Surface Phone.
Nadella insists that MSFT smartphone ventures will now pay attention to differentiation. “If you take Windows Phone, where we are differentiated in Windows Phone? Its manageability, its security, its Continuum capability. That is the ability to have a phone that, in fact, can even act like a PC.”
Yet with a new operating system recently unveiled, dedicated to lightweight devices and tasks, one has to wonder if the Surface Phone will run Windows 10 S. It is bound to run some kind of Windows OS. Turning to Android in order to drive hardware sales didn’t work out for BlackBerry. It certainly won’t be ideal for Microsoft either. While Windows its repulsive when translated onto smartphones, Microsoft still needs to push a holistic Windows ecosystem.
Will my Microsoft (MSFT) Surface Phone also run Windows 10 S?
Would fans be happy if Microsoft ran Windows 10 S on the Surface Phone? The platform is an all-new and lighter edition of Windows 10. Microsoft designed it to be simpler and ideal for less capable gadgets. The operating system will rival Google’s Chrome OS in the race to secure the education sector.
The new OS only runs tools endorsed by Microsoft Corporation. If users want to install foreign software, the platform will suggest a similar in-house application from the Windows Store.
The Windows giant clearly craves more mobile cloud subscriptions. It can be seen plugging apps on top competing platforms, namely Android and iOS. MSFT is tying its software to fast-selling, high-end smartphones made by its rivals. Consider the Samsung Galaxy S8 Microsoft Edition. It makes use of a competitor. However, the state of Windows Mobile is too poor to secure Office, Cortana, and Azure subs from mobile users.
If not, a full Windows 10 Pro might be crammed into the whatever handset the firm has in store. There is no sure way to know what fans will get from Microsoft Corporation (NASDAQ:MSFT) on the 23rd. However, a good hint about the future of Windows Mobile would not go unappreciated.