An new edition of the Surface Pro will not be seen at Microsoft’s reveal event next month. Those who look forward to details about the rumored Surface Phone will also be disappointed. This is according to sources claiming May 2nd will focus primarily on education and creativity. Microsoft recently confirmed that the event will be held in New York City.
After launching an updated Surface Book and new Surface Studio last October, fans of Microsoft’s hardware are certain the Surface Pro tablets are due for improvement too. The gadget won’t be unveiled on May 2nd, though. Reports suggest that Microsoft might release it in fall. There is no shortage of rumors surrounding the Surface Phone either. The company is said to be adding a smartphone to its Surface lineup. No doubt the move would help Microsoft regain it position as a formidable smartphone maker.
Window Mobile holds less than 1 percent of the globe’s smartphone market. The company hasn’t released a premium handset in over a year. Microsoft has clearly grown tired of its Lumias, which are yet to improve its mobile market share. The Surface phone is rumored to be the tech firm’s smartphone comeback, yet its delayed release has many people doubtful.
“Seeing will be believing,” writes Ed, a reader who commented on a LearnBonds article last week. “With all MSFT’s resources I don’t know what’s taking so long. There is no better time like the present,” he stated. “And unless it will run conventional Windows software or require minimal conversion, a Surface Phone won’t succeed.”
In truth, excitement for the Surface Phone is dwindling. Those close to Microsoft’s supply claim the device has been pushed back by at least a year. There are also news outlets reporting its arrival to be as late as 2019, triggering waves of frustration among some hopefuls and more doubt about its actual release.
While the Surface Phone remains a work-in-progress, Microsoft fills its absence by upping the appeal of its mobile software on other platforms.Microsoft sells its own edition of the Samsung Galaxy S8. Galaxy S remains the Korean gadget maker’s leading, high-end smartphone series. It will likely be in the running for the year’s best selling handset.
The Microsoft Edition is not too different from the standard model. It is by no means a Windows Phone and runs Android version 7.0 Nougat. This product’s only distinct feature is that it is patched with Microsoft’s Android applications. These include renowned Windows solutions like Cortana, Office 365, OneDrive and more.
Difficult position for Microsoft
Fans of Windows Phone hardware are eager for upgrades, but the rest of the world doesn’t care about Microsoft smartphones. Microsoft came into the smartphone game later than most and by then the market had already chosen its favorites. That turned out to be Android and iOS. Much like how BlackBerry retired its in-house OS for Android, the Windows maker has faced the poor reach of it mobile platform.
Microsoft has a lot to work on if it chooses to roll the Surface Phone out as a Windows Phone. Creating a holistic Windows ecosystem could do wonders for the platform, but there is little love for Windows as a mobile OS. The biggest challenge for the Surface Phone will be convincing users that Windows is no longer a sluggish, ill-maintained mobile operating system.
Though not with its share of fans, the mobile variant of the Windows OS has a difficult time pleasing the masses. It shares many of traits that sent the BlackBerry mobile OS crashing to the ground. Windows Mobile is lax in regards to maintenance and its lack of apps renders it unable to keep up with leading smartphone makers.
No one cares about Windows Mobile
No one will consider adopting a Surface Phone with the current state of Windows 10 Mobile. Popular apps makers have long abandoned the OS. Music Streaming giant spotify announced its leave of Windows 10 Mobile this week, giving streamed music lovers less reason to opt for the phones.
“I am an user of Nokia/MS Lumia phones for 4 years now,” explains a LearnBonds commenter. “No doubt the OS is very well-designed and stable, particularly Windows 10 to which I upgraded a few months back. But of late, I face problems when some of the apps I need to use for financial or banking transactions are either not available or have a poorly-designed version for WIndows platform compared to the same app for Android or IOS. Unless MS takes initiative to resolve this problem (by asking users to intimate their need and use their vast pool of programmers to assist in developing a good Windows equivalent), the day is not far off when I will reluctantly switch to an Android phone. It is all good to say that the new Surface phone will double as a desktop but I am not at least interested to do that.”