The support behind Microdoft’s Surface hardware is an easy thing to notice. The all-in-one lineup rakes in consumer appeal by building bridges between conventional everyday gadgets. The form factor lets Microsoft’s ultra-premium device range offer conveniences beyond those of its leading rivals. New reports claim that the Surface Book, a premium Microsoft laptop equipped with a detachable display, is set to get an upgrade this year. Tech consumers can look forward to the Surface Book 2 rolling out in the coming months.
Digitimes reports that a newer version of the Surface Book has just gone into production. According to the site’s sources, the Windows maker should make news of the device with the next 5 weeks. However, the 2-in-1 form factor of the previous Surface Books stands to be done away with. According to reports, Microsoft’s next Surface laptop will arrive in more conventional clam design. Digitimes assures that the redesign will translate into a lower cost product for buyers.
“The new Surface is expected to adopt a clamshell design instead of its original 2-in-1,”Digitimes explains. “”[It] will feature a staring price lower than that of its predecessors.”
It would be hard not to notice the rising popularity of Microsoft’s Surface products. There is much to expect from this lineup. It goes beyond the company’s bid to dominate premium tech markets. Through innovative form factors and forward-thinking software, the American tech firm stands to redefine what people expect from their devices. The Surface range sees Microsoft building bridges between conventional products to offer more powerful, convenient and effective gadgets.
Fewer people are able to afford the ultra-premium price range of the existing Surface Books. There is also the clash the product has with the Surface Pro range due to the latop’s detachable display. Microsoft seems to want the Surface Book to no longer dig into the Surface Pro series’ buyer base. The introduction of a fixed clamshell design should also reduce the Surface Book 2’s price considerably. This would effectively place the device more in line with what people can afford.
Microsoft: All round computing at your fingertips
It is clear at this point that Microsoft Corporation believes in making devices than can do it all. Years ago, the company adopted the all-in-one form factor and made it its own. That was in spite of the endless criticism from rivals and industry partners.
Forging strongly, Microsoft managed to secure multiple breakthroughs with items like the Surface Pro 4 and Surface Book i7. Both of these respectively give top-end items like Apple’s iPads and MacBooks a run for their money.
“Three years ago, the 2-in1 as a form factor was questioned.” Satya Nadella, the firm’s CEO, recalls a time where Microsoft got a lot flack for pushing the Surface lineup as all-in-ones? “And now guess what? Even our competition has decided that it’s not a refrigerator and a toaster, but it’s actually a 2-in1.”
Today, Microsoft’s all-in-one gadgets are thriving in several hardware segments. Most of these markets have seen repetitive revamps numerous times over. Microsoft Surface gadgets come as something fresh and new. They are an innovation-driven approach to what personal and business gadgets should essentially offer. Whether buyers are looking for the ideal personal, portable or business PC, they needn’t look any further than the Surface Book, Surface Pro and Surface Studio. These stand at the fore of premium device markets and are capable of tasks beyond the capacity of conventional hardware.
No playing catchup
Microsoft is done making moves in hardware segments in order to keep up with its competition. “We don’t want to be driven buy just envy of what others have,” Nadella admits. “What can we bring? That’s where I look at any device form factor or any technology.”
Nadella wants to get people to see their tablets and PCs as more than a means to a limited range of solutions. In the company’s vision, PCs boast alluring yet practical designs that tell of enhanced performance and greater conveniences.