Rumors and fake Surface Phone news stories are taking their toll on Microsoft Corporation (NASDAQ:MSFT). The tech giant has yet to confirm the existence of a Surface Phone and the frenzy surrounding the device has begun to to fizzle. In fact, consumers might start losing interest in the Surface Phone because Microsoft hasn’t yet shown a commitment to building the smartphone to complement its line of Surface devices. However, it might be a little too early to give up on Windows smartphones even though Windows mobile is at a distant third behind iOS and Android.
HP Elite X3 is probably the most visible flagship windows smartphone in the market right now. The device is also helping to sustain Microsoft’s relevance in mobile in lieu of the elusive Surface phone. Many have accused Microsoft execs of deflecting questions about the Surface Phone to the HP Elite X3. Now, fresh news in the smartphone market suggests that a newer model of HP Elite X3 might live up to all the expectations on the rumored Surface Phone.
A real HP Elite X3 is better than non-existent Surface Phone
There may never be a Surface Phone and all our hopes for a Surface Phone might be realized in the new HP Elite X3. During the last Mobile World Congress in Barcelona, HP silently debuted a new smartphone that could be the next gen Elite X3, PCWorld reports. The firm hasn’t provided much official info about the device but an HP spokesperson revealed that the device “is an example of how we see future iterations of the x3 platform.”
The new device has its front camera on the top left side of the screen as opposed to the top right side location in the current Elite X3. It appears to have a thinner bezel on the top and sides and the device appears to be generally thinner relative to the older device. The new device didn’t have the Bang & Olufsen speaker grill that was prominent along the bottom of the old Elite X3. I won’t be surprised if HP borrows Apple’s idea to have the speaker grill at the bottom of the device to create a larger screen real estate.
There’s speculation on whether the new Elite X3 will be powered by the new Qualcomm Snapdragon 835. If the device debuts with the new Qualcomm Snapdragon 835 processor, it would be incredibly faster than the original Elite X3 and the stronger processor will make empower it for enhanced desktop capabilities.
It is still a little too early to know if the new device will be branded as a new Elite X3; yet, it is obvious that HP is not giving up on Microsoft (NASDAQ:MSFT) ‘s ability to get a foothold in the mobile market. The HP Elite X3 is geared towards the enterprise market with a marketing pitch that positions it as a productivity powerhouse.
Can Microsoft trust OEMs to sustain its mobile strategy?
Microsoft (NASDAQ:MSFT) missed the mobile party because it didn’t pivot from PC into mobile when iOS and Android started gaining ground. The firm also missed the chance to be a market leader in mobile because it relied on OEMs to populate the Windows mobile platform in the same way that OEMs populated the Windows platform for PCs. The problem however was that iOS and Android had already taken the biggest slices in the market and OEMs had little incentive to make and market Windows devices when they could easily sell Android phone with less stress.
Now, Microsoft has refused to confirm or deny its plan for a Surface Phone but some OEMs such as HP are not giving up on Windows 10 mobile. Microsoft has achieved incredible success with its foray into making hardware such as Surface Pro, Surface Book, Surface Studio, and Surface Dial for the Windows ecosystem. It is a no-brainer that the firm makes its own smartphones but time is of the utmost essence if Microsoft seeks to remain relevant in mobile.