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Amazon.com, Inc. Launches New Online Meeting Service

Muhammad Nadeem

Amazon.com, Inc. subsidiary Amazon Web Services has launched a new tool for secure and high-quality video and audio meetings.

Called Amazon Chime, this new unified communications service allows customers to host or join a meeting, chat, and share content and screens with a synchronized experience across desktops, iOS, and Android devices, Amazon said in an emailed statement.

The service requires no upfront investment and complicated deployment. It is easy to use and install and is one-third the cost of traditional solutions.

“In a world where meeting attendees are often not in the same city, much less the same office building, unified communications has become increasingly more important. Arguably the most prevalent form of unified communications is meetings,” the e-commerce giant said.

Amazon Chime ‘Takes Frustration Out of Meetings’

Amazon is claiming that its online meeting service is better than most of other tools available in the market.

“Most meetings solutions are disappointing. They’re clunky and hard to use, the video is grainy and disconnects frequently, the audio quality is poor, there’s constant background noise and it’s impossible to know who’s causing it, they require long PINs to enter and join a call, and have second-rate mobile features and apps,” according to the company’s statement.

Further, most services are only good at one thing – voice calls, video conferencing, screen sharing, or instant messaging. Users often have to toggle between several different tools, none of which really solve their problem.

Amazon Chime is designed to deliver high-quality video, voice, chat, and screen sharing. It calls all participants when a meeting starts so joining a meeting is as easy as clicking a button in the app, no PIN required. Amazon Chime “takes the frustration out of meetings,” the online retailing giant said.

“It’s pretty hard to find people who actually like the technology they use for meetings today. Most meeting applications or services are hard to use, deliver bad audio and video, require constant switching between multiple tools to do everything they want and are way too expensive,” stated Gene Farrell, vice president, enterprise applications, AWS.

No Background Noise, Simple Installation

The Chime app shows a visual roster of all attendees. It gives any attendee a power to put an end to background noise by muting any noisy line.

Amazon.com AWS (AMZN)

Meanwhile, Amazon said that Chime works on both mobile and desktop. It keeps meetings and chats synchronized across devices, so users can join meetings from anywhere via Android, iOS, Mac, and Windows apps.

Amazon Chime can be integrated with existing corporate directories and provides IT administrators the ability to manage identities and control access across an organization. It requires no upfront investments, complicated deployment, or ongoing maintenance. Simply download the application and get started using the service in minutes.

“Amazon Chime delivers frustration-free meetings, allowing users to be productive from anywhere. And with no ongoing maintenance or management fees, Amazon Chime is a great choice for companies that are looking for a solution to meetings that their employees will love to use,” Farrell added.

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