There is a tremendous amount of excitement that is currently being thrown at Tesla Motors Inc. (NASDAQ:TSLA) and its upcoming electric car. The new year means a great deal for the company and its supporters. As the young, American car maker edges deeper into 2017, a near 400,000 Model 3 buyers plant their ears firmly on the ground. Eager, these people look out for any news about the Model 3 and its assured launch. The car’s low going price gives EV fans the chance to join the exclusive Tesla community at a discount. With nearly half a million pre-orders already collected worldwide, the Model 3 stands uncontested as the world’s most anticipated car.
Last week saw LearnBonds cover the Model 3’s price incentives and performance aspects. According to what the company has shared so far, the auto market can look forward to a revolutionary vehicle. If you would like to take a look at our Model 3 cost report, click here. Those looking for an in-depth update about the affordable Tesla and when it will be seen on our roads can click here.
Today, LearnBonds takes a look at Tesla’s Supercharger Network in relation to Model 3 owners. The last several months have ushered in a few changes to the economics of the public charging stations. 2017 will finally see Tesla Motors capitalize on its vast network of public Superchargers. The company has assured the public that the transition is not a profit scheme. However, those who have plans to order a new Tesla this year, whether it’s the Model S, 3 or X, will form part of less privileged class of the Tesla community.
Tesla Supercharger Changes
Those who decide to order a Tesla (NASDAQ:TSLA) after the new year has set in will find themselves slighty less privileged than the existing Tesla community. These new owners will only be entitled to 400 kWh of free Supercharging per year. This equates to around 1,000 miles of free juice. After that has been used up, the new batch of Tesla drivers will be subject to light fee for charging their cars. According to the company, the cost will be reasonable and considerably less than filling up a gas-fueled car.
CEO Elon Musk has said before that he believes public charging is not an effective way to juice up your Tesla. The chief exec tends to use his well-known cellphone analogy to drive the idea home. Why would anyone buy a cellphone if they had to go to the store every time they needed to charge it? Since your car is an item that is equally as personal, fueling it should be something that is more in the control of its owner.
So, in a bid to encourage the adoption of home charging stations and turn public Superchargers to a contingency plan, a change to the Supercharger Program had to be introduced. Although, this does mean that Model 3 buyers who regularly travel long distances will be paying to refuel, a downer for anyone who had been relying on the standard, lifetime, free Supercharging.
Model 3 owners at a loss?
While new buyers may see this as an unfair move, existing members of the Tesla community are excited. Even those who plan on getting a Tesla, having seen the backed up charging stations, are looking forward to this transition. Harvey Payne had this to say about the new program:
“As a Tesla Model 3 reservation holder, I’m quite happy to hear this plan. One of the big problems with cross country driving is some Supercharger stations are jammed full of locals who should be charging at home, but are just to cheap and inconsiderate to do so. This would only get worse with half a million Model 3s hitting the streets every year.”
For Payne, the incoming Supercharger program means that by the time the Model 3 rolls out, he will be able to drive his car cross country no problem, with little worry about congestion.
Thomas Moore, another Tesla fanatic, sees no issue with the change either. “Folks who think this is a big deal are apparently unaware of how little it costs to charge a car at prevailing rates,” he stated.
Supercharger profit center?
Tesla Motors Inc. promises that more details will be given. The firm also makes one more assurance to the public. “[W]hile prices may fluctuate over time and very regionally based on the cost of electricity, our Supercharger Network will never be a profit center.”
That being said, the move held all the signs of an incentive plan. It should result in a large portion of this year’s demand brought forward into the previous financial quarter. We look forward to Tesla Motor’s (NASDAQ:TSLA) Q4 profit report to see the effects of the Supercharger change. The company is also expected to give out more Model 3 details at the announcement.