The Redmond-based tech giant unveiled its first desktop computer in October 2016. The 28-inch all-in-one PC comes in a unique design and is designed for high-end users. It’s the first real challenge to the Mac’s command of the creative world and Apple is feeling the pressure.
Microsoft May Sell 30,000 Surface Studio in Fourth Quarter
Microsoft was estimated to ship 15,000 Surface Studio all-in-one PC in the fourth quarter of 2016. But, according to the Digi Times which cites Taiwan-based supply chain makers, global shipments of the company’s top-end all-in-one PC may reach 30,000 units based on orders.
The report claims that the company has ordered 30,000 units to be shipped in the first quarter of 2017. The Surface Studio has three models which cost $2,999, $3,499 and $4,199, depending on specifications.
According to a report from The Motley Fool, the Surface Studio seems to be selling well. However, it’s going to take some time before Microsoft Corporation (NASDAQ:MSFT) can significantly boost shipments from current levels. The report notes that the market for such highly-priced personal computers is small, but other companies can “ramp up their efforts in the ultra-premium all-in-one PC market in a bid to protect their share in this market.”
In November 2016, Microsoft reported its Surface family is becoming increasingly popular and “more people are switching from Macs to Surface than ever before.” The company noted that November was its best month ever for consumer Surface sales. According to the tech firm, professional users are converting to its high-end hybrid PCs – the Surface Pro 4 tablet, Surface Book laptop and Surface Studio desktop – due to the disappointment of the Apple MacBook Pro.
Microsoft Surface Studio
The Surface Studio 28-inch all-in-one computer ships with a standard Surface Pen, an updated Sculpt mouse, and a keyboard. Microsoft says that the Studio is a must-have machine for creative and professionals users. According to the company, the all-in-one PC is designed for “how people naturally create and bring ideas to life.”
The Studio features an ultra-HD 4.5K screen that delivers 63% more pixels than a state-of-the-art 4K TV. It can be converted into a digital canvas from a workstation. In the Studio Mode, it sits at a 20-degree angle, the same angle as a standard drafting board, making it ideal for sketching, writing and designing.
Inside, the Studio features Intel’s 6th generation processors, an Nvidia GTX 980M GPU in the premium model, with a 965M in the lower-priced configurations.
Microsoft Corporation (NASDAQ:MSFT) is offering a new input device, called the Surface Dial, with its all-in-one computer. The Dial lets people use two hands on the screen to compose and create in all new ways. In addition to boosting productivity, the Dial adds a style to the creative process, according to the company.
The Studio features a 12.5mm LCD, which is deemed to be “the world’s thinnest LCD monitor ever built.” The touchscreen display is contained in a forged aluminum enclosure and outputs 13.5 million pixels, which is 63% more than a 4K television.