Apple Inc. (NASDAQ:AAPL) unveiled the latest MacBook Pro models, including a new 15-inch MacBook Pro, last week in Cupertino. Many fans are unimpressed with new MacBook Pro because the notebook still uses old CPU chips, according to a report in Fortune. The iDevice maker updated its aging line of Mac computers by adding new features to the MacBook Pro notebook line. However, the company did not make any update to the iMac and Mac Pro desktop lines. According to the report, Apple’s fans wanted to see changes to the iMac and Mac Pro models. In addition, they were expecting the updated MacBook Pro models to move away from year-old CPU chips from Intel.
Apple Still Using Three-Year-Old Chips
The report mentioned that fans are concerned about Apple’s choice of CPU in the MacBook Pro. Those CPU are based on Intel’s three-year-old Skylake platform. Apple is being criticized for not using the brand new Kaby Lake platform.
According to developer Owen Williams, the CPUs used in older MacBook Pro laptops outperform the chips selected for the newer models in some benchmarks. “You can use a MacBook from 2012 right now and probably can’t tell the difference,” Williams wrote. “But therein lies the problem — the company waited four years, then didn’t really deliver any real future-value other than it’s new.”
Moreover, Apple is being criticized for not making the “Pro” line more useful to modern professional workers in creative fields. Peter Kirn, editor-in-chief of the Creative Digital Media website said that the new laptops lack the powerful graphics chips needed to work on virtual reality projects.
“The Mac made its name because it embraced desktop publishing and graphics when the PC missed the boat,” Kirn wrote. “Now, it seems Apple is about to miss next-generation graphics, 3D, and virtual reality.”
Apple is expected to face a tough competition from Microsoft, which unveiled its first desktop computer the Surface Studio in New York City last week. To steal Apple’s customers, Microsoft introduced a new strategy, offering anyone in the U.S. to trade in their MacBook Pro or MackBook Air at a Microsoft Store or online for up to $650 off a Surface Book or Surface Pro.
Apple MacBook Pro
Apple Inc. (NASDAQ:AAPL) unveiled the new MacBook Pro on October 27 in Cupertino, California. The company replaced the traditional row of function keys with a Retina-quality Multi-Touch display called the Touch Bar.
The new MacBook Pro features the company’s brightest and most colorful Retina display yet, Touch ID, a more responsive keyboard, a larger Force Touch trackpad, and an audio system with double the dynamic range.
The tech giant touted the new laptop as the most powerful MacBook Pro ever. The notebook features sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.
The Touch Bar is an amazing feature. It adapts to the application you’re using. For example, the bar can show Tabs and Favorites in Safari, enable easy access to emoji in Messages, and provide a simple way to edit images or scrub through videos in Photos and so much more.
Phil Schiller, senior vice president of worldwide marketing at Apple, said that the new MacBook Pro is the most advanced notebook ever made. Schiller noted that the it is the company’s thinnest and lightest pro notebook yet, having a groundbreaking Touch Bar, Touch ID, the best Mac display, powerful performance, improved audio, blazing-fast storage and Thunderbolt 3 connectivity.
Shares of Apple Inc. (NASDAQ:AAPL) are up 5.8% for the year.