Microsoft Corporation (NASDAQ:MSFT) says catching them all is better for your health. A new study by the tech titan says this past summer’s phenomenon could help you live longer by more than one month. That is if you don’t run into traffic, fall into the lake or get shot at by gangs. Simply put: if you want to extend your life then perhaps it’s time to pick up a Pikachu.
Microsoft Corporation Wants You to Catch Them All
All summer, experts lauded Pokemon Go for helping young people head outside to exercise. The issue was that many of those pundits did not have the actual evidence to make a conclusion. That has changed.
Microsoft Research, in partnership with Stanford University, wanted to gather some facts behind the assertions. So, how exactly does Pokemon Go improve your health?
If users continue to walk the streets then that additional exercise could add 2.8 million years of extra lifetime to U.S. users alone. In other words, Pokemon Go could boost your personal lifespan by 41 days.
Researchers came to this conclusion by analyzing Microsoft band sensor data and Bing search logs for 32,000 users during three months. The data found that there were an estimated 144 billion steps, which equates to an extra 1,473 more steps than on average. This means users enhanced their activity by a least 25 percent.
Moreover, the same study noted that Pokemon Go is actually better than activity apps. The reason for this is because mobile health apps target already active users. Meanwhile, Pokemon Go reached those who seem to be in a perpetual state of lethargy and atrophy.
In the end, Microsoft says mobile app games could have a positive impact on public health. If certain games like Pokemon Go encourage others to go outside then it could lead to more activity for men and women of all ages and weight.
“I think the big question is whether these games can sustain long-term engagement,” said Stanford scientist Tim Althoff. “Even if it’s not at the massive scale of tens of millions of users that started out playing, these games could make a really valuable contribution to public health.”
Will you Pokemon Go outside now?
Microsoft Corporation Knows How Big Pokemon Go Was
Despite some of the bad publicity that Pokemon Go received, it was a big deal in the summer. And Microsoft knows this.
Here are some of the statistics to take a gander at:
- 20 million daily active users in the U.S. alone.
- 500 million Pokemon Go downloads as of September 15.
- Users spent an average of 26 minutes playing Pokemon Go per day.
- The Pokemon Go app is now in 200 markets.
- Pokemon Go had the most first week downloads from the App Store in history.
These are huge figures. This got people walking, talking and interacting with the world.
Although they were huge in 2014, mobile fitness apps have stalled since. Fitness apps continue to be one of the most popular, but the science says that they are pretty much useless. University of Florida researchers said last year that fitness apps do not meet the physical activity guidelines from the American College of Sports Medicine (ACSM).
Fitness apps are a $4 billion industry. But Pokemon Go generates $2 million per day.