Verizon Communications Inc. Gives Last Ditch Offer to Striking Workers
With this offer, the firm appears to have an upper hand. When raising revenue becomes hard, one way of lifting profits is to cut costs. Usually, labor is the biggest expense. This strike has been called by 2 unions and the events have taken ugly turns recently. In many ways, the firm has little choice but to play tough. Since the wireless market has hardly any scope for growth, the focus is more on stealing users from rivals than getting new ones. Wireline business is in decline and broadband isn’t what it used to be.
Looking for other means, the firm is investing in mobile and video. The plan is to leverage the vast network to deliver mobile and video advertising. That was why it had brought AOL and is believed to be after Yahoo. No matter how many wrong things these two firms themselves did, they do have desirable ad platforms.
Verizon Leads in Boston
Verizon Communications Inc. (NYSE:VZ) users in Boston seem to be enjoying the network. RootMetrics, which is a firm based in Seattle, has come out with the Boston RootScore Report. As per the report, which is for the first half of 2016, Verizon got the top honor for overall performance in Boston.